French "Old People" Brand Investment

Lrt International Limited Of France (LRT INTERNATIONAL LIMITED OF FRANCE) is a global global company with a history of nearly 100 years, which is promoted by France's "old people" brand in the world to promote its product concept, carry forward its brand spirit and enhance its brand value.

The products of France old man international company are mainly leather goods, clothing, printing and dyeing materials and coatings, in which leather goods and clothing enter the Chinese market in the first time, and after thirty years of effort, the brand is deeply rooted in the hearts of the people. After 2000, with the vigorous development of China's coatings, China's coatings market has entered.

Our company has a long history of printing and dyeing and coating technology, and now occupies a large market share in Europe and Oceania. As the Chinese people increasingly pursue the environmental protection and decoration of coatings, the performance and environmental protection advantages of the old head paint products are more prominent. The time to enter the mainland of China is ripe, and the company decides to enter the Chinese market at the right time.

Our products are famous for their high quality, good environmental protection and high stability. They have been dominated by medium and high grade. The main business is chain stores and regional agents. The purpose is "rigorous, meticulous, perfect and cordial".

(1) advertising supports the old people's marketing center to develop advertising promotion plans every year. We should strengthen the publicity campaign of the old people, enhance the popularity of the old people's brand, and create a good market environment for all franchisees. (2) "1+3" join in the profit mode: I'll pay the rent if you open the shop: I will pay the rent for the store according to your quantity. I'll help you sell it: according to your quantity, we will pay part of the salary for the sales staff. (3) to solve complaints, support and help franchisees to coordinate and handle consumer complaints, correct service awareness, handle all kinds of related legal affairs (brand maintenance, infringement, disputes, etc.), maintain brand standardization, and ensure franchisees attract consumers with good service image.

The charm of franchising is that franchisees do not need industry experience. Relying on the famous brand image of the franchise headquarters and the strong follow-up support from the headquarters, they can develop their businesses only by focusing on the development and maintenance of customers. Therefore, a mature franchise system must be provided with a complete set of shop operation solutions, so as to help the franchisees to set foot on the right track, and help the franchisees to maintain strong market competitiveness and vigorous vitality through continuous follow-up support and services from headquarters. As a foreign paint chain brand, after years of successful experience, the old man has formed a classic brand in the European and Oceania building materials market, and has developed an old person franchise system for the Chinese coatings market, that is, the "1+3" profit model. The core profit model, "1+3", is a set of scientific, advanced and international management models and marketing concepts that have been summed up from the practical experience of European and Oceania markets. Through the detailed research, analysis and summary of the Chinese market, the franchise profit model is put forward.

According to the survey report, for most of the consumers, about 78.5% of the respondents believe that the brand belongs to middle grade and medium and high grade. Although the respondents in northern and southern China are slightly different in answer to this question, the overall difference is not significant.

With its high-end positioning in the market, the veteran brand confirms the impression of high-end consumption in the eyes of consumers worldwide. The products and services of the old people represent quality products and high quality services. The direct impact of brand value on products and services is that consumers agree with the high quality price of old people.

For the old head paint chain stores or agents, consumers can agree and are willing to pay the corresponding high price if they can provide high quality products and services. This will undoubtedly stabilize the franchisee business.

Viewing profits provides a reliable guarantee.

Eight advantages to join

1, brand awareness is high, promotion of labor-saving and fast;

2, the brand effect is good, and the profit rate that can be pursued is high.

3, investment recovery is fast and cost is low.

4, never exhausted projects, huge market.

5, the franchise mode is practical, simple and easy to operate.

6, the industrial change is small and the risk of cooperation is low.

7, convenient management, simple operation;

8, easy chain operation.