Nike Plans To Expand Global Retail Market

The world's largest sporting goods manufacturer Nike Nike has launched an expansion of global retail. market It plans to open 250 to 300 new stores worldwide in the next five years.

The expansion plan includes a Citadel discount store opened in Losangeles some time ago. This is Nike's fifteenth factory in California, the United States. Direct shop 。 The company currently has 155 factory outlets in the United States.

According to a statement issued by Nike, Nike's expansion plan includes factory outlets and Nike city chains in discount stores, and sells new and exclusive items that are usually seen in high-end shopping centers.

Nike's North American factory outlets, according to Jeff Nichols, said the Citadel discount store is one of Nike's 5 Nike factories in the United States this year. The other four factories are located in Alabama, Washington, North California and Utah.

Nicholls said: "Nike's global plan is to open hundreds of new stores in the next five years, but we plan to open 5 factory outlets every year in the United States."

He said that Citadel shop is Nike's first two storey factory outlets.

Nicholls said: "the biggest difference between Losangeles factory outlets and other shops is that a whole layer of space is left for women's wear and sportswear. Our factory outlets are located next to the two story H&M, which gives us unique opportunities to own a two storey shop that has never really owned it.

Consumers in Nike factory outlets can not buy Nike sports shoes or flying Jordan series. The factory outlets sell the last season's discounted goods from other retail outlets. The stock of factory outlets is sports equipment for casual wear, running clothes, training suits, football and basketball.

Now, the stores in Nike are selling more new shoes and clothes. Consumers can choose the color and materials ordered for shoes in Nike studios, New York, NIKEiD studio.

As part of Nike's efforts to increase its retail sales, the company recently renovated the Nike city in London, increasing its size to about 3780 square meters and adding a NIKEiD studio. A total of 4 floors of Nike city in London is Nike's largest Nike city.

Nicholls said that the Citadel discount area is also very large, with a total area of about 1586 square meters, which is much larger than the average area of Nike shop about 900 square meters.