Huarong Carefully Creates "Local Fabric" Brand

Embroidery, needle weaving, weaving copper shuttle through, spinning wood car sound......

A few days ago, the Huarong local cloth craft competition in Ezhou, Hubei was held. Nearly 50 players used ancient textile implements to participate in three categories of skills such as spinning, weaving, embroidery and so on.

This is one of the measures to find folk fabric talents in the area, to explore the cultural details of cloth culture, and strive to create "local fabric" cultural brand.

Huarong is known as "the home of cloth art".

Archaeological data show that textile technology has accumulated in Huarong in 2800.

In recent years, textile and garment industry has become one of the pillar industries in the region.

Today, Wang Maple group, known as China's famous trademark, has continued to write the legend. Li Lizhi's cloth sticker, which has won many national patents, has been honored with Liao Chuanhuo's ancestral printing and dyeing in the "eight Arts Festival", as well as the popular folk cloth pillowcase, pattern bib, tiger head boots and tiger faced vest in the countryside, all of which have high artistic research value and tourism cultural development value.

How to excavate the local characteristics and dock with the market? Huarong decided to use the "one county, one product" cultural brand to create an opportunity to polish the valuable business card of "the hometown of cloth art".

Shu Min, propaganda minister of the Huarong District Committee, said that the area is collecting and sorting out folklore, folk literature and historical documents related to cloth culture and culture.

Through the investigation of dragnet visits, we should master the talents and works of cloth art in detail, study and excavate them, and set up the cloth art association and Guangda cloth culture.

At the same time, we should vigorously develop cloth characteristic products and develop the fabric market.

At present, they are preparing to build cloth art base and cloth art street, gather scattered handicraftsmen and set up "local fabric culture company" to promote the development of cloth culture.

The 60 million yuan cloth art base project has been successfully signed at the provincial cultural fair.