Taobao Business Plan

　 I. Preface

With the development of society, people are very sensitive to personality fashion and pursue avant-garde. If you wear a fashionable and personalized dress, you can have a good mood to make you happy. Now most young boys and girls will choose to match their costumes to show their individuality.

　　 Two, shop introduction

Our main business Business clothing Take women as the main selling objects, choose 18-25 year old women as customer groups. There are many different types of clothing, no matter in terms of breed, geology, color and price. The style of our shop is mainly based on happiness, so that all customers who enter our shop have a good mood. The store logo is a design of three words in happy square.

Our business philosophy is customer needs and user satisfaction.

Service concept: reputation first, customer first, quality service.

Three. Market survey

1, the market potential: clothing is everyone's necessities, and now the Internet users are generally 18-40 years old people, they choose to shop online in order to save time to shop, so I think selling online is a good way.

2, competitors. At present, there are many kinds of clothing in the market, and the competition is fierce. Many brands occupy most of the market, and each brand product has its own characteristics and sales volume in stable period, so we are looking for another market, such as selling online.

3, the characteristics of consumer demand. Because Internet users are usually young people, their demand for clothing is fashionable and individual. The price they can generally accept is 200 yuan ~500 yuan.

Four. Collecting information

1. The main source of information.

(1) personal sources. It means getting information through personal relationships such as family members, friends, classmates or colleagues.

(2) business sources. Information is obtained through advertising, exhibition and salesmen's introduction.

(3) public sources. Information is obtained through social public communication.

(4) experience sources. Consumers get information through direct use of goods.

2. Information gathering process

(1) direct observation. Through many observations on campus, we found that 90% of the students wore very personal clothes, while the rest of the 10% students wore the same clothes.

(2) personnel visit method. Directly through student visits, their needs are analyzed.

(3) questionnaire survey. The students' demand for clothes is made into test papers, which are sent to students to fill in and collect information in this way.

(4) network query. We can also query through the Internet.

　 Five. Store management

1, store strategy

(1) we should describe the baby in the shop as much as possible. We should try to lay out the physical map as much as possible. The function features should be detailed. At the same time, we should explain the matters needing attention, describe the font size and color to make the customers clear at a glance.

(2) shop decoration should be beautiful and attractive, so that buyers feel that you are very professional and have a sense of steadfast.

(3) the bulletin boards in shops should not be empty, and they should be changed every time they are in a hurry.

(4) we need to make Wangwang online, using this convenient tool to communicate with each other very conveniently. When you are not at the computer, please change your status to leave or others. At the same time, remember to put an automatic reply. The advantage is that if the other party receives an automatic reply, you will not continue to send messages to you if you are not there, and if you do not, the buyer may think you are not in love with others. Maybe I'll find another seller. Remember to make more use of status and auto reply.

2, business strategy

(1) establish brand. Shop name is the brand -- you can invite some clothing colleagues on the Internet, and use the same store name to franchise business, so as to form brand effect and enhance competitiveness.

(2) doing bulk cargo is flexible. Store a variety of brands, a variety of styles, expand customer base.

(3) network supply, reduce costs. Looking for two or three or more suppliers on the Internet, the clothing store enters the supplier's website according to the local market to pick up the clothes that they need, because without the fare, it can take several times of a small quantity of stock, which greatly reduces the cost and can keep up with the market demand and reduce the stock.

(4) high quality and low price management, and occupy the market. The cost is reduced, and no profits should be greedy. The same quality clothes must be cheaper than the surrounding clothing stores, giving customers the benefits, which is to open up the way of development for themselves.

In this way, we have established the brand and made the best of both worlds.

3, promotion strategy

(1) friend promotion: we can promote our store through our friends around the world, let our shop click rate rise, and our products will also get good sales volume.

(2) advertising: we can post posts on the Internet so that people on the Internet can see our shop address in the post and visit our shop.

(3) using the media: we can use the media to publicize our products, enhance the visibility of our products, and highlight the characteristics of our products.

(4) sales promotion: we can do some promotional activities to sell our products.

4. Delivery mode

(1) surface mail

(2) express delivery

(3) door-to-door delivery

(4) EMS{page_break}

Six, product pricing

For the newly opened shop, it is in its infancy, yet not yet known to its customers. It offers a small amount of credit at the supplier, and it can lower the price of the shop that it can compete with, so as to get a small portion of the profits first, and concentrate on improving the reputation and reputation of the shop. We mainly adopt the following methods for pricing products:

1, cost pricing method

Cost pricing is a cost centered pricing method, and it is also a traditional and widely used pricing method. The specific method is pricing according to product cost plus certain profits, such as production enterprises based on production cost, and commercial retail enterprises based on purchase cost. Since profit is usually calculated at a certain cost or price, it is often referred to as the "cost plus pricing method".

As for the profit ratio of new products, each industry has different profit distribution principles. Therefore, when the cost is priced, it must be priced according to the profit distribution law of the industry. For example, wholesalers of drinks can meet only a few cents per bottle of beverage. But in the field of health products, dealers do not have more than 30%, or even as high as 100%, 200% profit margins, enthusiasm will not be aroused.

2, market pricing law

The market pricing method refers to pricing according to the price of competitors.

Market competition status can be divided into four categories: market leader, market challenger, market follower and market vacancy. In a strong position, the price of similar products should be taken at a high price, slightly higher than the average market price, and slightly higher than the average price of the market, and a level with the market followers. Market challengers are the biggest competitors and threats of market leaders, and they adopt the strategy of not letting go, not giving up, biting tight and unyielding in price fixing, that is, how high a price the leader should set, and the Challenger will be eight or nine or ten away from each other. The market followers follow closely behind the leaders and challengers, imitating their products. The price of their products is usually lower than that of the leaders and challengers at a price level, which is close to the average market price, such as the second line brand of PC, the second tier brand, and the golden wall. Market leaders are competing. As the products or services provided by market vacancy are scarce or insufficient in the market, they are highly differentiated, highly professional, narrow in target market, and weak in bargaining power of users. Therefore, high priced strategies can be implemented in pricing.

3, psychological pricing

Psychological pricing is pricing based on the highest price acceptable to a customer. It sets aside the cost to earn the highest profit it can earn. That is, what price the customer can accept, I will set the price. One of our customers has a very good product. The price is priced at only eighty or ninety yuan. After the consumer survey, we found that the psychological price that customers could accept was less than 200 yuan, so we suggested that it set a price of 188 yuan, which is one hundred yuan higher than the original price. After the launch of new products, price has not become an obstacle for customers to buy, but on the basis of good goods, of course, the mentality of high price is considered to be a product of fairly good quality. The 100 yuan in the price is actually the net profit of the manufacturer, and selling a product is equivalent to selling five of the original price.

According to customers' purchasing psychology and behavior habits, the following strategies are commonly used in retail prices:

(1) pricing strategy for mantissa. When determining the retail price, ending with the odd number, allowing users to have a psychological sense of cheap, or according to the requirements of customs and habits, the lucky number of the end of price can also promote the purchase. The strategy applies to non brand names and low and medium grade products.

(2) integer pricing strategy. Contrary to the mantissa pricing strategy, using the psychology of "one cent, one share of goods" by customers, the strategy of integer pricing is applicable to high-end, famous brand products or goods that consumers do not know much about.

(3) reputation pricing strategy. It is mainly applicable to famous brand enterprises, famous brand shops and famous brand products. Because reputation and credit are high, users are willing to pay a higher price for the company's products. However, abusing this method may lose the market.

(4) special pricing strategy. This is the use of some customers to pursue cheap psychology, enterprises consciously lower the price, to open sales or expand sales purposes, such as the common sale and auction, this is the strategy. The strategy is mainly applicable to products that are more competitive. Abusing this law will damage the image of an enterprise.

　 Seven, purchase channel

1, wholesale market purchase.

This is the most common way to purchase goods. If your shop is selling clothing, then you can go to some large wholesale service markets. You need to have strong bargaining power in the wholesale market, strive to keep the price down to the lowest level, and establish a good relationship with wholesalers. You should make clear with the wholesalers on the issue of the replacement, so as to avoid future disputes.

2, manufacturers directly purchase:

Regular manufacturers have sufficient source of goods and high credit. If they cooperate for a long time, they can usually get product exchange. But generally speaking, manufacturers have a higher volume and are not suitable for small wholesale customers. If you have sufficient capital reserves, there are distribution channels, and there will be no danger of pressure or fear of pressure, then you can go to the factory to purchase.

3. Wholesalers purchase:

In general, many of these trade wholesalers can be found by search engines such as GOOGLE and Baidu. They are generally supplied directly by manufacturers, and the source of goods is relatively stable. The reason is that they are already bigger, with more orders, and sometimes they can not keep up with services. And they all have their own regular customers, so it's hard for you to talk to them, unless you can become a big customer before they can have discounts and other offers. When we start our cooperation, we should make clear the delivery time and the exchange of goods.

4. Eat in stock or clearance products.

Because businesses are eager to deal with them, the prices of such goods are usually very low. If you have enough bargaining power and financial power, you can eat at a very low price, but turn to online sales, and earn sufficient profits by geographical or time difference. If you eat these products, you must have the ability to identify the quality, and at the same time, grasp the trend of development and establish your own distribution channels.

5. Look for special stock channels.

If you have relatives or friends in Hongkong or overseas, you can help them into some products that are not seen in the domestic market or higher priced products. For example, you can get people to get some chemicals and brand bags from Hongkong. You can also get some electronic products from Japan and some crafts from Russia. If you work and live on the border, you can get a pass and go out to stock in person. This is very characteristic or price advantage.

　　 Eight, pre-sale and after sales service

1, pre sale service: when customers decide whether to buy, they may need a lot of information you don't provide, they will put forward on the Internet at any time, you should reply in time and patiently.

2, after sales service: return promise

(1) within 7 days from the date of sale, the goods will be returned only if the goods do not affect the sale again.

(2) when clothing is returned, the commodity price will be calculated according to the original price of the commodity. When the price is lowered, the price will be calculated according to the current price.

The following conditions are repaired free of charge:

1, clothing open line, free repair;

2, wrinkle, free ironing.

3, sweater small area pilling, remove needle, open line free repair.

　　 programme It is the beginning of a store operation. It can help itself. Administration Shop, we can manage, operate and operate in accordance with our own plan in the future operation. We can also modify our own business side by side to make our store more successful and attract more customers.