Shoeshine Brings Tens Of Millions Of Yuan

In many people's eyes, this is a humble.

Entrepreneurship time: 2002

Location: Guangzhou

Venture capital: 20 thousand yuan

Financing situation:

Beijing Eastern Moore international investment company 10 million yuan investment fund.

Entrepreneurial sentiment:

I hope this industry also has its own leader.

Wind investment gold will be mainly used for industry chain integration, mergers and acquisitions.

In many people's eyes, this is a humble job.

In the street corner of the city, a group of people bow their heads and work hard, but they are seen as "shoeshine" and "shoes repair".

However, this is the industry that many people despise, but others see business opportunities.

Chen Wei, the shoeshine shoe in Guangzhou, cleaned up a career and even sparked sparks with the wind and investment.

Shoeshine "three jump"

One day in June 2002, Chen Wei sat on a sidewalk shoe booth in Guangzhou and shoesed shoes. Suddenly, the city management came, and the shoe vendors strolled up the stalls and ran away.

To embarrass him, the stall owner ran away with one of his shoes, leaving only one shoe in place, not worn or worn.

Shoeshine is a bright "Facade" thing, but it makes people feel a bit embarrassed.

Why not let everyone enjoy the shoe shining service comfortably and gracefully?

After months of market research, Chen Wei discovered that shoeshine is actually a very interesting market.

Everyone has a pair of shoes, so long as they wear shoes, they may accept shoes shining service.

But how can people who pursue high quality life be satisfied with street consumption?

At the end of 2002, Chen Wei's first store opened.

Although it is located on the 4 floor of the upper floor shop, but he has a lot of thoughts, on the first floor issued promotional paper towel, and even help guests free shoes to open mouth.

Soon, his shoeshine shop became better.

Although it was a small business with limited revenue, the first store brought Chen Wei original capital accumulation, and he naturally began to expand the store.

However, when the second stores were established, he was not satisfied with the sole business of providing shoeshine.

He bought a shoe repair machine with a partner and began to provide shoes and shoe service outside shoes.

For example, you have a pair of leather shoes with small holes and wear. The shoe business can be covered by crystal flowers, beads, sequins and so on. At the same time, it can beautify the shoes, change the color of leather shoes, and change the tip to round head.

On the first day, the turnover was more than 1000 yuan. After a month, Chen Wei earned 20 thousand yuan.

The success of his water test has driven the eager friends and relatives around him, and many people have found him, hoping to join.

He simply registered his company and brand.

With more and more guests coming in contact, careful Chen Wei discovered the need for guests to polish shoes and shoes: wash shoes.

"Many people buy shoes that are hundreds or thousands of dollars.

It's hard for me to wash myself, it's hard to dry. When the sun is drying, it's easy to get rid of the yellow and degumming. The guests in the store ask if there is any shoe washing business.

Is this not a new business of its own?

He ran a lot of places to find out whether there was a shoe washing machine, but most of the answers were denied. Even many people didn't even know that there was such a machine.

He decided to set up a technology research and development department, and jointly developed universities and manufacturers to develop their own shoe washing machines.

"Do not belittle this machine, in order to wash shoes, dry, avoid cross infection of foot gas and other diseases, in fact, all need technical treatment."

When someone teased Chen Wei a shoeshine to develop "hi tech", he always used this phrase to make the other speechless speechless.

Of course, it is not just a pair of shoes that impel Chen Wei to have such a "scientific research" motive.

In fact, he aimed at another market.

"For example, high-grade leather bags, sofa, car seat cushions and leather refurbishment are all kinds of technology content businesses, and the profit return is much higher than that of shoes and shoes."

After several years of accumulation and research and development, Chen Wei finally had his own intellectual property right washing machine in 2006.

Extending the industrial chain

After having many shoes, shoes, shoes, and many other businesses, Chen Wei began to subdivide the old people's ridicule industry. In order to get rid of the pursuit of many imitators, he launched three high and low grade brand names, launched "non brand" brands in high-end hotels and shopping malls, promoted "suitable craftsmen" suitable for ordinary consumers at street alleyways, and properly incorporated small shop shops such as street shops and floor shops, and developed shoe shops in densely populated areas such as communities, colleges and universities.

Relying on the franchise mechanism, Chen Wei's shop has spread all over the country and has more than 1500 franchised stores.

A pair of ladies' boots should be washed at least 25 yuan, LV bags for nursing, and 50 yuan for take-off. The main profit items of these stores have also turned from shoeshine shoes to bigger shoes, shoes and leather care.

For Chen Wei, he has no shortage of profit sources by collecting affiliate fees and later equipment sales profits.

However, he did not seem to be resigned to this and began to extend to both ends of the industrial chain.

Besides the basic business, Chen Wei also has a series of products related to shoes.

For example, shoeshine, shoe brush, shoe pad, shoe heel, shoe ground and other consumables have been launched, and the first "WAL-MART" shoe material wholesale supermarket has been set up in the industry. The joint upstream manufacturers have launched their own brand shoes repair machines and "genuine" brand leather shoes made by hand.