Starling Became The Only Shoe Brand To Be Selected In The Top 100 List.

November 5th, October 28, 2010, China Economic and business association, China

Two criteria to consider the commercial value of BAGE (starling)

The list of top 100 business value sports brands in China shows its existing and potential value to various brand business partners.

There are many familiar brands in the list, such as CCTV-5, Lining, starlings and red double happiness.

These brands should be considered through the "brand endogenous value" and "brand synergy value" in the selection process.

According to the scientific evaluation of China brand research center, the two indexes of endogeny value and synergy value of BAGE (starling) are among the top brands in the board shoes, and become the sole board shoes brand of China's top 100 sporting goods by virtue of the brand value of 2 billion 130 million yuan.

Relevant experts explain that paying close attention to brand value is not only limited to the present value, but also the future value of the brand. Not only should we pay attention to the intrinsic commercial value of the brand, but also pay attention to the commercial value of the brand that can bring its partners.

Popularly speaking, brand endogenous value includes product R & D ability and public relations handling ability.

The synergy value of brand is the added value of brand, including product category, after sale service, social image and so on.

The award also introduced a synergistic value multiplier for 400 business people around the brand's willingness to cooperate and potential investment. Its professionalism and credibility are unquestionable in the industry.

BAGE (starlings) is the only winner in the category of shoes.

BAGE (starlings) belongs to the sporting goods category with the highest degree of marketization in sports brands.

Through the development of the market and the layout of terminal sales outlets, BAGE has shown its great commercial value.

In the past more than 20 years, BAGE has been committed to the integration of various international fashion trends, creating the unique characteristics of BAGE (starling) and becoming the benchmark of fashion shoes in China.

At the same time, BAGE (starlings) board shoes join hands with Louis Liu, Sun Xiaoxiao, Nam Hyun Joon and other trend stars, constantly enhance the brand's dissemination strength, enhance the brand's added value.

According to the insiders, BAGE has become the winner of this selection event. The root cause is the professionalism, creativity and unique fashion sense of BAGE.

At present, many sports shoes brands involve in the production of board shoes. Relying solely on the production of board shoes and being successfully selected as the top 100 sports brand in China, it is also the constant innovation of BAGE (starling).

In addition to becoming a family of Chinese board shoes, BAGE (starling) has been actively absorbing cowboy culture at the tide playing level, and has opened up the blue market of Chinese sports cowboys.

This not only increases the product category of BAGE (starling), but also enriches the concept of BAGE (starling).

It is precisely because of the spirit of pioneering spirit and ceaseless pioneering spirit that BAGE has become the first brand of Chinese board shoes.