New Down Jacket "Noble" To Welcome Winter

New pattern

"Last winter, the price of women's mid length down clothing was between 500 yuan and 800 yuan.

But this year, women's mid length down jacket has reached 1000 yuan, and some styles are approaching 3000 yuan. They are all catching up with the sheepskin coats! "Liang Min told reporters that she was found in a down garment monopoly store in Chaoyang Street. This year's price of the down garment is rising across the board.

On the morning of October 26th, reporters visited the provincial down jacket Market, and found that the price of new brands such as Bosideng, Jack O and other famous brand down garments was obviously higher than that of last year.

"This year, raw materials for making down garments are rising, both inside the filler and chemical fiber, cotton noodles."

A store clerk said that the price of the new down jacket this year is 10% to 20% higher than in previous years.

Fur clothing prices will continue to rise.

In addition to the rising price of the new down jacket, the price of the new fur has also gone up.

The length of the whole mink coat is only 80 centimeters, the new price is more than 2000 yuan higher than in previous years, and the price of the medium and long style whole mink coat with the brand has increased by more than 30%.

"Fur clothing sales increase year by year, raw materials are in short supply."

The salesmen of Changfeng street and letter Moore fur store said that the market price of the mink skin was about 220 yuan / Zhang last year. This year it rose to 280 yuan / Zhang to 310 yuan / Zhang, and fox fur rose even more. From last year's 300 yuan / Zhang to 400 yuan / Zhang to 500 yuan / Zhang to 600 yuan / Zhang, the raccoon skin has also risen to a certain extent.

The market demand for fur at home and abroad is increasing, but the supply is not enough, and the price will naturally go higher.

Wu Yuqiang, the owner of the Oriental red clothing brand center, the owner of the road and fur store, said that the mink skin used for high-grade fur clothing was mostly auctioned from the United States, Denmark and other markets. In 2009, the number of fur garments in China increased sharply. The demand for raw materials for Chinese fur clothing processing enterprises was several times that of 2008. The international marten auction market has been constantly shooting high prices, coupled with domestic expected inflation and international exchange rate instability, fur prices will continue to rise this winter.

High grade winter clothes are in great demand.

What surprised the sellers was that although the prices of down coats and fur garments were rising this winter, consumption demand was very strong.

"For the first two years, people bought a down coat or fur coat for several years, and now they buy not only new clothes but also fashionable ones."

Eral's Zuo Qiuquan said that the new brand has not yet been fully listed, but the province's orders and orders are two times more than that of last year.

Liu Jingbo, a fur garment agent, said that many fur clothing stores have been added to the provincial capital market this year. The sales people have taken a fancy to the market prospect. In the past, the consumers of mink coats are mainly middle-aged women, and now they are developing towards fashion and fashion.

"Many brides will provide themselves with a decent mink coat. Our daily fur clothing turnover is about 5 pieces, with an average price of 2500 yuan per sheet."

Mr. Liu said.

"With the same brand of clothing home textiles, new products have not dropped."

Mr. Huang, manager of home textiles and children's clothing at a shopping mall in Kaihua street, told reporters that there are many factors to increase the price of winter clothing. Besides the price increase of raw materials, the new design, product upgrading and the increase of the rental price of shops will indirectly increase the retail price of clothing and home textile products.

"Consumer demand has been rising year by year, and the number of high-end brands in the provincial capital has been increasing steadily in recent years."

Mr. Yang suggested that every major holiday, brand department stores will carry out a lot of efforts to promote sales activities, and customers with limited capabilities can wait until the consumption is more affordable.

Wang Wensheng, a Shanxi dyeing and dyeing industry association, said that the rising prices of raw materials for clothing and textile products will surely increase the cost of production and sale of manufacturers. In order to reduce costs, some manufacturers will be inferior in material selection, and sellers may have high imitation products.

Consumers should pay special attention to whether the brand displayed on the product tag, the manufacturer's information and the counters are consistent, and keep the purchase invoices for rainy days.