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Shenzhen Brand Women'S Clothing Pformation And Upgrading &Nbsp; "Visible Hand" Backing.

2010/10/27 10:15:00 51

Shenzhen Brand Women'S Clothing Pformation And Upgrading

On the day of mid October, a long red carpet was laid on the east side of Tianxiang building in Tianan Digital City, Shenzhen. A senior ladies' wear Tianan flagship club held a grand reception ceremony, and many high-end Shenzhen.

Consumer

They came to taste "tou tou Tang".

High-end clubs have become Shenzhen brand women's clothing pformation and upgrading.

New highlights

Only

Manfield

Brand clubs can achieve sales of 100 million yuan a year.

The garment industry in Shenzhen has been pformed into knowledge intensive, creative oriented, brand operated and high value-added fashion industry.

"Turn cocoon into butterfly" gorgeous turn

At present, there are more than 3500 garment enterprises in Shenzhen, including more than 2300 fashion women's clothing enterprises, more than 1200 independent brands, more than 200 famous brands at home and abroad, and 60% of the major shopping malls in big cities in China.

In 2009, Shenzhen realized the output value of garment industry by about 130000000000 yuan, and gradually formed a complete and perfect industrial system. It has better agglomeration effect, and Shenzhen women's clothing has won the leading position in China.

Shen Yongfang, Secretary General of Shenzhen garment industry association, said that the birth and development of Shenzhen clothing brand has gone through a process of arduous pioneering, indomitable and enterprising.

In the early days of Shenzhen, the first clothing brand "TIG" with independent intellectual property rights was born and died after the Sha Tau Kok industrial area was born. Its brand founders also unswervingly concentrated on cultivating the women's clothing brand "Ma Fei Er" that is popular throughout the country today.

From the earliest "three to one supplement" processing trade, and now on the road of research and design and manufacture of national brand clothing, Shenzhen garment industry has gone through the process of "breaking cocoon and pforming butterfly".

The international fashion stage is full of flowers.

As a traditional advantage industry, Shenzhen garment industry has constantly introduced fashionable and creative elements, which has greatly enhanced the added value of the brand.

Many fashion brands such as Shenzhen singer, Mu Lan, Ying Er, Yi Hui, lady house, Jesse, Dixie Ping and Tianyi have become the dazzling stars of the fashion industry in China.

Shenzhen garment industry seeks to develop through pformation and upgrading and move towards the whole country to the whole world.

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At present, the Shenzhen women's clothing brand not only goes into the whole country to set up shop and run factories, but also sets up headquarters in Shenzhen, operates production bases in the mainland, and sells chain stores and chains. At the same time, Shenzhen women's wear is constantly appearing on the international stage and realizes the dream of entering the international market.

In the past three years, Shenzhen women's clothing group has appeared in France Paris and London Fashion week.

Shenzhen has become the endorsement of "Chinese style" and "Chinese fashion".

In September this year, Shenzhen's T fashion show in London, England, attracted unprecedented success. There was a long queue outside the stadium. Half of the people were unable to enter because of limited venues.

It is reported that with the support of Shenzhen municipal government to Shenzhen garment industry, the pace of Shenzhen women's clothing going to the world is accelerating.

Shen Yongfang disclosed that the overseas fashion of Shenzhen women's fashion research and development is expected to be selected in London, and is currently being selected for demonstration.

Garment Upgrading benefits from visible hands.

Insiders pointed out that at present, domestic brands of women's clothing sold in large shopping malls in the first tier cities in China, 6 out of every 10 pieces are from the designers of Shenzhen.

Shenzhen clothing has been in the forefront of the country in terms of design concept, style innovation, fabric selection and processing technology. The new cycle of Shenzhen women's wear has been reduced to two weeks, and the fastest one or two days have come to a new women's clothing.

At present, there are more than 3500 garment enterprises and 400 thousand employees in Shenzhen. Such a huge industry is moving towards pformation and upgrading, and it is inseparable from the support and guidance of the government's "visible hand".

The municipal Party committee and municipal government of Shenzhen has created a highly marketable atmosphere for enterprises, providing huge space for development from small to large, from low end to high end.

It is under such conditions that Shenzhen clothing enterprises follow the laws of market development and enhance their capability of independent innovation, from the initial subcontracting to industrialization and branding, and to the road of pformation and upgrading.

Shenzhen garment industry is following the pace of the times and accelerating its development, striving to become the "main force" of Shenzhen's fashion creativity, playing a role in Shenzhen's "fashion capital".