Zong Qinghou: Relying On "Small Business" To Become The Richest Man In The World

　 The most persistent rich

Compared with the hundreds of millions of units in real estate, the fast moving consumer goods such as drinks and pure water were once regarded as " Small business " In fact, the owners of real estate enterprises, known as "profiteering" industries, collectively become the top guests of the Hu Run or Forbes version of the rich list year after year.

Compared with Zhu Xinli, his colleague, Huiyuan Juice, Zong Qing Hou No doubt more firm and persistent. Now he waited for the reward.

　 　 The richest couple "Not enjoying it."

"Beverage king" has become the richest person in the country and even the "richest man in the world".

In the recently released "2010 Hurun rich list", the new rich Zong Qinghou, 65, is 80 billion yuan. Last year, he ranked 10. Over the past year, Zong Qinghou's wealth has doubled, and the number has increased by 53 billion, ranking 12 points up to the top. In March this year, Forbes released the list of rich list, Zong Qinghou also became the richest man in the mainland with $7 billion.

British Hu Run said: "this is the first time that China has a beverage giant to become the richest person in the country." According to his research, Zong Qinghou's top position is mainly due to two aspects: first, the scale of Wahaha continues to expand, and the net profit is expected to reach 10 billion yuan this year, which means Zong Qinghou averages 1 hundred million every 3 days. Secondly, Zong Qinghou's share in Wahaha after winning the lawsuit against Danone is about 60%.

Zong Qinghou, who started business at the age of 42, has gone through an unusual wealth road.

In the late 80s of last century, Zong Qinghou, who had already passed the age of no doubt, borrowed 140 thousand yuan from the office of the school run enterprise, took two retired teachers, and began the journey of starting a business. In 2003, fortune was 1 billion 200 million yuan, 1 billion 900 million in 2004, 6 billion 500 million in 2005, 8 billion in 2006, and 26 billion in 2007. Up to 80 billion in 2010, 53 billion more than in 2009.

Recalling the hardships of entrepreneurship at the beginning, Zong has remembers vividly: "an ice popsicle is worth 4 cents, selling one for a few cents."

Zong Qinghou, who sits on tens of billions of assets, still maintains his usual style: simple life and frugal office. As a socially recognized Chinese tycoon, according to Zong's own estimate, consumption will not exceed 50 thousand yuan per year. For this reason, Zong Qinghou often said, "I am used to it." I had a bad meal when I was little. Later, business has also suffered a lot, money is earned by little by little, but it is really not very enjoyable.

It is said that the family of Zong Qing was very poor when he was a child. His father had no job, and only a small wage earned by the mother of a primary school teacher.

　　 "Forced out" commercial real estate dream

Zong Qinghou, who has just been promoted to the "richest man in the world", has recently heard the news of going to commercial real estate. This news may be surprising for persistent "beverage king", but for China's rich, the news is by no means surprising.

Since ancient times, "landlords" have been China's wealthier class. Let's see, in recent years, many rich people who have been rich in the list have not been touched by real estate. Is it the erosion of the rich and the real estate, or is it difficult for the rich to resist the temptation of real estate?

According to Mr. Zong's own theory, the dream of the commercial real estate of the new richest man was actually forced out.

"The reason I make such a decision is that I don't want to be led by my nose." Zong Qinghou said that in the past few years, dealers will encounter various kinds of "troubles" when they enter the business super market. "Anyway, Wahaha has plenty of cash flow and simply builds its own retail terminal network to expand its industrial chain and sales channels."

At the same time, Zong Qinghou, who fought a battle with the French company, also denounced that China's large retailers were controlled by "foreigners" - the high cost of entering shops, the occupation of suppliers' funds, arbitrary charges, and arrears of payments. In short, it was very irregular, and the sales channels of manufacturers were greatly restricted. {page_break}

Zong Qinghou said that this directly affects the development of the manufacturing industry, making the manufacturing industry no more profitable. Once the profits of the manufacturing industry have been reduced, they will not have the ability to develop new products and lack the ability to innovate. "So, I want to" occupy "this market.

However, Zong Qinghou said at the same time that if there is no shopping center now, there will be no chance in the future, so even if it is not the best time now, we must not miss it. He believes that building a business center is no more difficult than building a factory. The key is to control investment costs well.

It is also said that Zong Qinghou's commercial real estate road will take the route of "rural encircling the city", mainly because many of the first tier cities in China are now more expensive and the investment cost is relatively high. "Many of them are occupied by foreign businessmen. They can only start from prefecture level cities and slowly encircling big cities." Zong Qinghou said, at present, the shopping center's affairs are entrusted by daughter Zong Fuli.

　 Controversy over Zong's management

No. 160 Qingtai Road, Hangzhou, is the headquarters of Wahaha Group. From the outside, the six story building looked low-key and peaceful. But when entering the hall of the first floor of the complex building, a tall statue of Zong Qinghou appeared impressively.

It has been said that Wahaha has been a highly centralized institution for many years. It has more than 70 joint ventures and shareholding companies in 27 provinces and municipalities, and has a large number of nearly 20 thousand employees. So far, there is only one chairman and one general manager, Zong Qinghou, without board of directors.

There is a statement that Zong Qinghou himself has confirmed. A hundred million branch of the output value must buy a battery car, and Zong Qinghou needs to approve it. More exaggerated rumors that buying a broom requires the signature of the boss.

After advocating "enlightened autocracy", Zong Qing said that Wahaha has begun to focus on the cultivation of talents, turning Wahaha, a rule of man, into more institutionalized management and trying to "Hierarchical Authorization".

　 Studying "Zong's management" is not around "Dawa dispute".

In 1996, Wahaha established a joint venture with Danone, France. However, the development of the company has gone beyond the original expectations of both sides.

"After the joint venture, Danone had sent a marketing planner to Wahaha, and I was driven away by technology." Zong Qinghou himself is very proud of his absolute control over the operation of the Wahaha joint venture.

Zong Qinghou's theory is, "some of their ideas and practices are actually not in line with China's national conditions." I decided what I should do according to the actual situation of China. He said, "we have done it and we have succeeded."

The industry reputation of Zong's management is not impeccable.

In 2008, the media exposed Zong Qing for nearly 10 years of personal income tax evasion of nearly 300 million yuan. Before the filing of the tax department, Mr Zong paid a 200 million yuan tax. According to media reports at that time, Zong acknowledged that the tax was delayed for 10 years, and at the same time did not forget to express his dissatisfaction.

The "Zong's charitable view" has also been controversial. Prior to this, Zong Qinghou received an invitation from Buffett and Bill Gates, but he refused to attend the Barbie charity dinner.

He explained that compared to the charitable deeds of donated assets, the greater charity in China today is to make bigger and stronger enterprises, that is, to create wealth for society continuously. "I often say that we should not help the poor. In the face of every major calamity in China, private enterprises are making donations. This is an emergency. If it is to save the poor, it can only save the poorer. Let more people live without worry because of Wahaha's existence. "This is great kindness." He said.