Tianhong Shares Hit 1 Billion In Meizhou To Rent 85 Thousand Square Shopping Centers.

Just 1 billion 396 million rented the 97 thousand and 100 square meter property of the Wuzhong center project in Suzhou, the Tianhong shopping mall Limited by Share Ltd (hereinafter referred to as "Tianhong stock"), which opened the shopping mall. In October 28th, another heavy news came out in the evening.


Tianhong shares said that according to the strategic development plan and sustainable growth needs, the company's subsidiary Huizhou Tianhong shopping malls limited uses its own funds to sign a cooperation agreement with Meizhou Shanshui town real estate development Co., Ltd., and lease the first floor of the Meizhou Jinxiu international project in Meixian, Meizhou, Guangdong, to the five floor property for the opening of shopping centers. The lease area of the project is about 85 thousand square meters, the lease term is 20 years, and the total transaction amount (including rent and business service fee) is about 968 million 150 thousand yuan. In addition, the company invested about 96 million 300 thousand yuan for decoration and equipment purchase.


The announcement shows that the registered capital of Meizhou Shanshui town real estate development Co., Ltd. is 100 million yuan, and that of Nanjing is 70%, and that of Guangdong Huatai Testing Technology Co., Ltd. is 20% and that of Luo the Liujiang River is 10%.


The reporter learned that Meizhou Jinxiu international invested 8 billion in the construction of Xi Li Lang group. It is a complete trade logistics project. The total construction area of the project is 1 million 200 thousand. The first phase is 300 thousand home building materials Expo Center, the two is the 200 thousand comprehensive trade city, the three generation is 500 thousand, the current generation business culture education information industrial park and 200 thousand modern intelligent warehousing and logistics center. It covers all forms of building materials, hardware and electronics, star hotels, creative industries, business incubators, etc.


Meizhou Fairview international phase 300 thousand of the home building materials section, plans 10 cities 3 centers, including ceramic bathroom, paint and paint City, cabinet, wardrobe City, lamps and lanterns lighting City, Electrical City, Fu Xuan mahogany City, doors and windows floor city, Tai Po Ceramic City, Haitu tea Bo City, as well as the red star, the United States Ka long Home Expo Center, small commodity wholesale trading center, soft clothing distribution center.


Tianhong shares said that the purpose of signing the agreement is to set up shopping malls for leasing property, which is conducive to expanding chain store network, expanding influence and upgrading the industry status.


Li Ang, an analyst with China Galaxy Securities, said that the store of Tianhong shares continued to expand steadily, and the upgrading of experiential formats was more focused on customer experience. From the observation point of view, the shopping center was committed to creating a life center for people of all ages to enjoy happy hours, focusing on happy times and family life. Tianhong shares will combine stable store growth strategy with physical store consumer experience promotion plan to enhance customer stickiness and increase company revenue.


According to Li Ang, Tianhong shares are featured by leading service and leading quality in various formats of department stores, shopping centers, supermarkets and convenience stores. The company takes customer demand as the guidance, digs online services through digital technology, builds quality service through upgrading formats, and provides efficient services through supply chain transformation, so as to improve the efficiency of commodity category management. Compared with the previous years, the performance of the company in the reporting period has a slight decline compared with the previous years, but the gross profit margin of the retail business has been steadily improved. The effect of the progressive implementation of the block and upgrading of the stock department stores needs to be tested. In addition, the scale of performance of the selected consumer formats, such as supermarkets and convenience stores, has been improved. The experiential shopping centres and theme neighborhoods are compatible with consumers' pursuit of experiential and personalized consumption trends. Compared with department stores, they have stronger income resilience and highlight their anti cyclical capabilities in the economic downturn.


Public information shows that Tianhong stock was founded in 1984, and is headquartered in Shenzhen. The company has established a multi industry development pattern integrating four major entities of department stores, supermarkets, shopping centers and convenience stores with the online and offline integration of mobile life consumer service platform rainbow APP. 　


According to the financial report, in the first three quarters of 2019, Tianhong shares achieved a business income of 14 billion 75 million yuan, an increase of 1.75% over the same period last year, and a net profit of 652 million yuan attributable to shareholders of listed companies, a decrease of 3.15% over the same period last year. Net cash flow was 366 million yuan, a decrease of 65.93% over the same period last year.


By the end of the reporting period, Tianhong shares have entered 26 cities in 8 provinces / cities, including Guangdong, Jiangxi, Hunan, Fujian, Jiangsu, Zhejiang, Beijing and Sichuan. There are 16 stores (including affiliate and management output 5) in the shopping center, 69 stores in the department stores (including 3), 84 stores in the supermarket, 10 in independent supermarkets, and 164 convenience stores. The total area is over 3 million 220 thousand square meters.


During the reporting period, Tianhong shares continued to expand the store network, opened the first community life center, song Shui rainbow, Shui Yun City Tianhong shopping center, opened 1 independent supermarkets and 23 convenience stores, and closed 11 convenience stores. In addition, in October 17th, the company opened the Tianhong shopping center in Yingtan, Jiangxi.