Asian Games Shoe Companies Scramble For Marketing Resources

As we all know, the Asian Games is a whole Asian.

Recently, 31st degree officially announced its Asian Games strategy as a senior partner of the 2010 Asian Games in Guangzhou. It actively advocated the theme of the Asian Games and gathered the most enthusiastic enthusiasm and popularity for the Guangzhou Asian Games.

It is understood that the 360 degree joint international design team combines international quality and technology standards with the latest global fashion elements and traditional design elements of sportswear, combining efforts to create professional equipment for Asian Games.

Relying on international large-scale sports events, it has speeded up the internationalization process and has become a world-class sports brand.

Thus, on the one hand, the development goal is pushed to the runway of the Asian Games on the one hand. Therefore, sponsoring the Asian Games is in line with the needs of the future development of its brand. On the other hand, the Asian Games can provide an important stage for the implementation of its international marketing strategy.

At the same time, PEAK, which has always focused on building professional basketball equipment, is also planning to intervene in the Asian Games in recent years.

Insiders said: "PEAK's breakthrough point may be around professional basketball teams, through sponsoring professional teams in comprehensive sports events, so that more consumers can understand the brand."

We can see that PEAK's planning for the Asian Games marketing strategy can be described as ingenuity: with the high attention of the Asian Games, combined with the characteristics of brand positioning, a series of practices such as continuous investment, continuous improvement, unified planning and so on will help to enhance brand awareness and lay the foundation for the pformation of the brand into a comprehensive sports brand.

The Asian Games will have a strong appeal for the brand promotion of sports shoes enterprises, which can effectively attract more consumers' vision and facilitate the two spread of the brand.

Of course, it is a wise move to use sports events to bring benefits to sports shoes enterprises, adopt sponsorship tactics and quickly attract consumers' eyeballs.

For the leading sports brand, internationalization is the next stop and wants to remain invincible in the fierce competition in the international market. These famous Chinese sports brands must produce more convincing authentic materials.

In recent years, Chinese sports brand manufacturers have begun to compete with the world giants of sports brands on various battlefields, and their international savagery is increasingly revealed.

For example, with the influence of NBA in China, China has almost become a stage for NBA stars in the past two months.

Starting from Nike's opening of NBA Star China in June, Adidas, PEAK, Anta and other sports brands have brought their own signing stars to China, including nearly 20 NBA superstars such as Kobe, Howard, Garnett, Kidd and Durant. The lineup is strong enough to compete with the American basketball dream team.

Although they are their masters, such as Kobe and Durant, who represent Nike, Howard wears Adidas's LOGO, Garnett and Anta have released their own brand KG, Kidd also has her own exclusive combat boots, but their purpose of this trip is very consistent -- publicizing their endorsement brand, signing new shoes, pleasing fans and consumers.

Obviously, with the improvement of sales volume and strength of domestic brands such as PEAK and Anta, these Chinese brands already have the strength to challenge pnational sports brands.

However, although the number and level of domestic brands have been close to that of multinational brands, there are still many gaps between domestic brands and Nike originating in the United States, as well as Adidas as sponsors of NBA sponsors, in promoting the integration of brand culture and NBA temperament.

But we are glad to see that the pace of internationalization of domestic sports brands has been stepped up.

At the Olympic Games, Lining has already played a big role, and many sports brands in China have also got a cup of soup.

In contrast, Adidas, the world's biggest player, has been overloaded with products due to overestimating its strength. It has been in the stock market for the past two years, and its performance has begun to decline.

I believe that the Asian Games will also be a good battlefield for domestic sports brands to show their talents.