Jinjiang Shoe Materials Enterprises Enter The High-End Product Market

October 14th, China's system in the past two years

Although expensive is the largest shoe material distributing center in East China, the shoe material industry in Jinjiang has not been sleeping on credit cards. Especially after the financial crisis, Jinjiang shoe materials have explored more efficient and scientific way of development.

High salary hire R & D team, produce more high-end products, and advance to other inland shoe producing areas.

Jinjiang shoe materials enterprises enter the high-end product market

The downstream finished shoe factories have put forward more personalized demands for the design of the products. Meanwhile, shoe materials factories from Hebei and Shandong have also intensified their scramble for Jinjiang market.

Wu Qingan, general manager of shoe materials in Tengda, told reporters that the same pair of EVA once shot the sole products of the bottom and TPR materials. The Hebei enterprises could produce only 8.5 yuan, and any sole factory in Jinjiang would have to produce more than 10 yuan.

"When I heard the offer for the first time, I thought I was wrong."

Wu Qingan said, "this is also a reminder to Jinjiang's shoe makers: if we have been making low-end products, we have no advantage.

For us, in order to maintain the original profit margins, we can only produce some more high-end products, such as MD soles.

The way Wu Qingan chooses is to advance to the more high-end soles of the two such as MD.

Since the beginning of this year, Tengda has begun to produce two MD soles in large quantities. In Wu Qingan's view, this is a better way to relieve the current pressure.

It is not just Wu Qingan who shares the same view.

Li Huafeng, general manager of Wei Er shoes material, told reporters that the sole shoes produced by their company this year will also be dominated by two times MD.

"This is the inevitability of market development.

With the improvement of consumer's ability to consume, products will also put forward higher requirements.

Maybe the two time MD is a high-end product, but in another ten years, it may become a very popular product, just like the rubber sole of the past.

If we can get into this field earlier, we will surely take a more favorable position. "

{page_break}

Shoe material enterprises build their own brands

Recently, there are some big billboards on the road such as Chendai River in Jinjiang, which express the sensational advertisement of Wan Jia Xin Garden shoes. We can not change the speed of the wind, but it can change the wonderful.

Wan Jia Xin, one of the leading brands of shoe sole industry in Jinjiang, has officially launched its own brand of finished shoes - Happy gallop.

It is understood that the current development of local garden shoes is only limited to slippers, sandals, and does not involve high-end shoes, but Wan Jia Xin has developed the garden shoes category development to skateboard shoes, leisure shoes, mountaineering shoes and so on. The "happy flying" has been "test water" for one or two years in the market.

Coincidentally, both the domestic and foreign brand shoe factories have made plans for supporting shoe manufacturers, Rui exhibition and Fu Zeng.

Fu Zeng shoes materials Co., Ltd. recently plans to launch some high-end household products for home market, including home anti slip pads, coasters, yoga mats and so on.

In fact, in recent years, many shoe materials suppliers in Jinjiang, apart from intensive cultivation in the original category, have introduced products or semi-finished products directly directed to consumers through their own terminals, and have enriched their shoes. This time, they are involved in home furnishing polyurethane products, and gradually build up their own terminal brands in line with the extension of high-end product lines.

One hundred and eleven

Guangdong shoe materials drive the development of the national shoe Market

As one of the important footwear manufacturing bases in China and the world, Guangdong has produced about 4000000000 pairs of shoes annually, accounting for half of the country.

For the shoe material industry, "the world shoe industry looks at Guangdong and Guangdong shoes materials all over the world" is a highly valued and widely recognized view of Guangdong shoe materials industry.

As the earliest shoe material market in the country, Guangzhou new world shoe and leather hardware wholesale Plaza has played an important role in the footwear industry of the whole country and even the world in the past more than 10 years.

Following the recovery, recovery and expansion in 2009, China's economic environment has been improving as a whole in 2010. The shoe material industry in Guangdong is gradually becoming prosperous again, and has greatly promoted the development of the footwear industry in Guangdong. It has also led to the development of shoe material market of all major shoe production bases in China. Guangzhou's New Hao pan shoe material, leather hardware wholesale Plaza and Guangzhou Jia Hao international leather and leather city have been selected as "the top ten professional markets in Guangdong".

As the largest distributing center and leading market of shoe materials in Guangdong, it is not only the "locomotive" of the footwear industry in Guangdong, but also the "vane" of the development of the footwear industry in the whole country.

China's shoe material industry has experienced the baptism of the 08 financial turmoil. After more than two years of training and encouragement, more and more enterprises have come out of the low tide. After the storm, the rainbow has finally come to see. The shoe material industry has also experienced silence, recovery and further take-off, and they rely on integrity and confidence.