How To Open A Shop Without Experience?

If you don't have anything

The first is deciding what to sell.

Second: look at your local market and do a thorough market research on the clothes you plan to sell.

It includes market saturation rate, market purchasing power, location of stores, purchase channels, etc.

Third: capital budgeting.

For example, the rent of the store, the decoration of the storefront, the initial shop plan funds, the cost of incoming travel, the working capital, the cost of the salesperson, the tax and so on.

The following is a detailed analysis of how to open a clothing store:

(1) how high is the success rate of opening a store?

The United States has conducted a survey on the success rate of opening stores. The results show that the success rate of joining the franchise system is about 80%, and the proportion of successful independent stores is about 20%.

Experts believe that "technology" is the basic survival condition for storefronts to operate successfully. It is essential for the store to take root and have sufficient competitiveness. If we pay attention to market information and pay attention to the new consumption culture and characteristics, we can avoid falling into the vicious circle of price cutting competition when consumers are inclined to rational thinking.

(2) what kind of store do you want to open?

If you ask what kind of clothing store you want to open, can you answer it right away? If you haven't got a picture yet, then you want to open a foreign trade shop, then you want to open a brand store, and then you want to open a children's clothing shop. In the heart there are 15 buckets like seven up and down. The following suggestions are provided to you for reference.

If you are full of creativity, passionate and bright, you can consider running fashion pioneer stores, create fashion trends and become fashion pioneers.

2. If you are good at fine and delicate goods, second-hand boutiques, boutique clothing stores, brand exclusive.

If you are extremely sensitive and loving family and family complex, children's clothing shop is a good choice.

If you often follow your feelings and always put yourself in your shoes, casual clothes will be a good choice for foreign trade clothing.

If we go to the shopping mall, we suggest that we go to the major shopping malls first to conduct research, observe and ask what clothes are good to sell. What brands are selling well? The agent brand clothing should negotiate with the manufacturers, agency fees, publicity and promotion fees, distribution and return systems, and so on. If we purchase goods into the streets or shopping malls or supermarkets, we must determine the location of clothing objects to be chosen, and there are many risks. The biggest danger is due to the blind backlog of products.

In addition, you need to think about your personality traits, interests, and know the amount of money you have on hand. Then, let's know more about the storefront you want to set up. Because of the different nature of the format, you need to have special abilities, such as business development ability and expressive ability, and evaluate the fitness of the industry to be evaluated one by one, such as the working hours, the length of work hours and the way of work.

It is suggested that when the shop has not yet decided to open a shop, it should take part in the presentation sessions organized by the joining parties, listen to different kinds of voices, and listen to the sweet and bitter taste of the shop in person.

(3) how to open a shop

Do you want to open a shop alone, or invite friends or relatives to join a partnership, or join a franchise system, and provide resources for opening stores by the headquarters? Experts believe that if the storefront is related to past work experience and has served as a management position, it may consider opening an independent shop.

But without experience, choosing the right affiliate system and learning management skills can be a good way to reduce business risks.

In addition, partnership investment opens shop, and there must be courage to face differences of shareholders and division of powers and responsibilities.

It is best to avoid a combination of 2 people and 3 people, not more than 5 people.

(4) what investment factors should be considered before opening a store?

A full investigation should be conducted before opening a shop.

No investigation, no right to speak.

The location of the population, the nature of the units gathered nearby, the nature of the work, the consumption ability and habits of the region, and whether there are similar shops. If so, we should investigate the business circle.

The more in-depth understanding of the target customer layer, in the store location, the more able to vote for their needs and preferences.

Do not rush to take over the pferred store.

Some people see a certain shop pfer, think its appearance is good, the price is not expensive, then hastily take over, but after the shop opened, it was found that the target market is too small, and even caused "no one to visit" dilemma, but it's too late.

If you observe carefully, sometimes you will find that a shop often has two leased words, and the boss has changed one after another, which shows that he has not made any money.

On the contrary, some shops have not changed for several years, which means that the store has the right business to make and to make money.

Generally speaking, the market survey before opening a shop includes the following aspects:

1. What is the surroundings of the shop?

The good rings of the environment have two meanings.

One meaning refers to the surrounding environment of a shop.

For example, some shops are located near or near the public toilet. Not far away, they are rubbish dump, smelly ditch or dust outside the shop door, or neighbors are the chemical factories with strange smell overflowing. This is the bad opening environment.

Another meaning refers to the location of shops.

Generally speaking, if the shops are located near the station, the commercial area has a high population density or a street concentrated by their peers, this kind of shop environment should have a relatively large advantage.

In addition, the location of the fork road and the corner is better, and the location on the slope road, the remote corner and the tall building is not good.

2. Is the traffic condition convenient?

It is convenient for customers to stop after they arrive at the store, whether the goods are pported conveniently or not, and whether it is convenient to go to the shops from other locations.

Whether the traffic conditions are convenient or not has a great impact on the sales of stores.

(3) is the surrounding facilities advantageous to the shops?

Although some shops are located on the main roads of the city, the barriers on both sides of the main road have greatly affected the business.

Therefore, we should pay full attention to this when choosing street pavement.

How to choose? There are two typical streets: one is only the driveway and the sidewalk, the vehicle is running on the road, and the line of sight can naturally sweep across the sides of the street. Pedestrians walk along the street and naturally enter the shops.

But if the width of the street exceeds 30 meters, sometimes it will not be popular.

According to investigation and research, the street is 25 meters wide, and it is easy to form popularity and customer trend.

Another typical street: the driveway, bicycles and sidewalks are separated. In fact, this is a closed traffic. Choosing this location is not good.

4. Serving the regional population.

Generally speaking, the more population there is, the better the density is.

At present, many large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on.

The income level of target customers.

Setting up jewelry stores and high-end boutiques in the areas where the rich are clustered is the characteristic of high income for target customers.

All kinds of commercial villas or classes around the city are the places where the rich are gathered.

There are many factors that affect the location of shops.