China'S Apparel Industry Urgently Needs To Strengthen Its Own Brand Building

Recently in

Song Bei Shan deeply analyzed the adjustment and revitalization plan of textile industry to accelerate the brand development forum.

Xu Kunyuan pointed out the gap between domestic garment industry and foreign advanced garment industry, and the future development direction.

He stressed that China itself is an international big market. The Chinese people's clothing problem can only be solved by China itself. The clothing industry in Changshu should walk together with two legs. Guided by the "textile industry adjustment and revitalization plan", one is the path of brand independent innovation. We should pay attention to building national brands, developing brand culture connotation, enhancing the technological content of clothing, and actively developing overseas markets; and the other, we should actively develop rural areas and other domestic markets on the basis of maintaining the original market, and we should work hard in improving the industrial chain.

Changshu garment city of China should continue to play the role of brand incubation, serve the enterprises and promote industrial upgrading.

Gao Dekang said, after a long period of brand cultivation and market expansion practice, Bosideng has found its own industrial development strategy.

That is: relying on the world famous brand, creative research and development and international capital advantages, we actively expand the four seasons products, promote structural adjustment and industrial pformation and upgrading, and search for high-quality resource integration in the world in a global perspective. Through acquisition, merger and acquisition or stock participation, we can control the domestic and foreign potential clothing brands and marketing channels, and realize the diversification, specialization and internationalization of Bosideng group's business, and have successfully pformed into a world-renowned world-renowned fashion brand operator.

He emphasized that Bosideng refined the spirit of down garments to four seasons products, and conscientiously and conscientiously did every job so that high quality products could serve consumers all the year round.

Bosideng always wears a sentence: good advertising is actually a means of marketing, and the core vitality of an enterprise is still the quality of its products and its reputation.

At the forum, experts from the participating industry and leaders of the clothing industry made in-depth discussions on how to promote the construction of our own clothing brand and the international market competition.

They believe that the garment industry is the most market-oriented industry in China and the most competitive industry in China.

China is the largest garment exporter in the world, but the clothing exported by its own brand is less than 1%. Therefore, in order to get rid of the current situation of "processors" in China's garment industry and improve the international competitiveness of our garment industry, we must strengthen the construction of our own brand, and we should make a number of internationally competitive clothing independent brands stand out as soon as possible.