Ningbo Brand Takes Advantage Of Expo To Accelerate Pformation And Upgrading

The picture shows the last Ningbo.

The fourteenth Ningbo international costumes Fair will be held in Ningbo International Convention and Exhibition Center in from October 21st to 24th.

Enterprises participating in the exhibition are actively preparing to speed up their pformation and upgrading with the help of the Expo.

"Enterprises in Ningbo grew up with the growth of the fair."

Zhou Xueming, deputy director of Ningbo economic and Trade Commission, said.

Textile and garment industry is the traditional dominant industry in Ningbo. It is known as "Hong Bang tailor".

In the past 14 years, with the development of Ningbo's garment industry, Ningbo Garment Fair has not only set up a platform for Ningbo's clothing brand to display itself and develop itself, but also the most powerful promoter in the development of Ningbo's garment industry.

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Hemp is a new material, adding new elements to YOUNGOR.

Hemp will have a market scale of at least 100 billion yuan in the future, but YOUNGOR can not make hemp an industry. YOUNGOR is only a pioneer. To make hemp an industry, it needs the efforts of the whole industry.

As the largest manufacturing base and the main export city of Chinese clothing, the comprehensive strength of Ningbo clothing, especially the men's clothing industry, ranks first among the similar cities in China.

YOUNGOR is the representative enterprise. YOUNGOR is the leading enterprise in the domestic shirt industry. Regardless of its brand reputation or sales volume, it ranks the forefront of the same industry.

Li Rucheng, chairman of YOUNGOR, told reporters in the interview: "

Li Rucheng specifically mentioned hemp products, he said: "hemp is a new material.

It is a proud fact that although European and American countries began to study hemp technology 20 years ago, it was us who took the lead in breaking through industrialization.

It took us 3 years to break through a number of technical junctions, and now it has been made as a product.

Hemp has excellent function and wearability. It has antibacterial, anti ultraviolet, comfortable and breathable properties. People who pass through it will be impressed.

It is also very suitable for military clothing, because in a special environment such as poor sanitation, our children will not be affected by clothing.

According to Li Rucheng's prediction, the hemp industry chain has a bright future and will have at least 100 billion yuan market scale.

"However, it is impossible for the YOUNGOR family to make the hemp industry. YOUNGOR is only a pioneer. If we want to make hemp an industry, we need the efforts of the whole industry."

It is understood that at present, YOUNGOR has opened 5 Han Ma family stores in Beijing, Hangzhou and Ningbo to start the hemp consumption market.

As another large enterprise in Ningbo, Shan Shan has different development ideas.

Shanshan is developing into the field of brand management and brand operation, and is committed to becoming an international channel operator.

Li Qiming, vice president of Shanshan Limited by Share Ltd, said: "we hope to become the first channel for international brands to enter the Chinese market and become a brand integrated carrier."

Li Qiming revealed that Shan Shan will introduce the top tier brands in the world in the future.

Emerging enterprises seek innovation breakout

"A brand can live and do well, the key factor is human factors.

The best management of Bo Yang branch is loose environment: independent operation, independent personnel structure and personalized team.

Bo Yang fashion group started with home textile products. Now it has developed into a multi brand textile and clothing brand group enterprise.

It has many casual wear brands, among which Tonlion is one of the best brands.

Speaking of Tonlion's development, Wu Huijun, chairman of Ningbo Bo Yang fashion group, said: "Tonlion now has 1500 stores, with sales of 2 billion this year, and it is expected that sales will exceed 3 billion next year."

As a family textile enterprise, Bo Yang has made progress in the field of clothing in order to seek new growth, and has achieved very good sales results in a short time. Chairman Wu Huijun credited Yu Boyang with giving them a relaxed business environment: independent operation, independent personnel structure and personalized team.

Wu Huijun believes that a brand can survive and do well, the key factor is human factors.

Therefore, Bo Yang has always been adhering to encouraging creativity, giving necessary help when the branch needs, instead of conducting management intervention. This way of management has made scoring companies grow, and Tonlion, Ives, de mana, walstan and so on have grown up.

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Tonlion, which has the longest time to build brand, is unwilling to play a supporting role in the competitive casual wear market, and has its own voice in the industry. Therefore, it has taken measures to set up a large flagship store in key cities.

Large flagship stores first give impact to people visually, and have more opportunities to display things besides commodities, display brand culture, highlight brand strength, and rapidly increase market share.

The large flagship store has become the "spokesperson" of the Tonlion brand at the terminal. Because of the large shop and product, the consumers have more room for selection, which complies with the development trend of "experiential" consumption and becomes the place where the brand and consumers interact with each other.

But to really do a good job in flagship stores, the supply chain procurement, production, distribution, marketing and other links are sufficient to support the operation of a large number of SKU, which requires simultaneous support. It also puts forward higher requirements for information systems, challenges the rapid response capability of the entire supply chain, and sharply increases the demand for fine operation personnel.

All this is a test for Tonlion, but it also proves that Tonlion has reached the industry leading level in product R & D, supply chain, sales management, brand marketing and so on.

Wu Huijun attributed the successful operation of Bo Yang multi brand to Ningbo's industrial environment. The perfect industrial chain is the key factor for the smooth growth of the brand.

Another brand worth mentioning -- the GXG menswear brand established in 2007, has opened to 500 stores in a short span of 3 years, with annual sales of 1 billion.

GXG's achievement is the result of creativity as the core and market orientation.

At the beginning of the brand building, GXG believed that 80 and 90 would become the main consumers. They need a brand that belongs to them. This brand is in line with their aesthetic orientation, values and individual needs.

GXG is coming out of the market with the image of the tide of civilians.

Yu Yong, general manager of GXG, thinks that all brands will cater to the market. GXG is no exception. But the most popular ones are the most risky ones. Therefore, GXG has chosen the safest color when it is launched: black, white and grey.

Yu Yong said: "GXG is the tide of the masses. Therefore, we pay great attention to the design. We set up a studio in Hongkong. Japan invited designers to ensure that our brand is also close to the aesthetic orientation of our consumers at the same time of internationalization, which is more in line with the consumption awareness of the 1980s and 1990s."

After the success of GXG, they launched the GXG brand, which is more colorful and faces younger consumer groups.

Yu Yong talked about the next strategic plan, said: "we are also optimistic about the emerging market of clothing e-commerce. Our GXG and GXG have been sold online, but they are basically selling off season products. Next year, we will start making women's wear online, because the sales of online women's clothing are larger than men's.

For fast fashion, men's wear and women's clothing are no different. I believe our women's clothing will be successful. "

Only the growth of large enterprises is not enough to explain the flourishing of a region's industry, but also the emergence of emerging enterprises in order to reflect the healthy development of a regional industry. This is exactly what Ningbo's clothing industry is like.

In the past more than 10 years, the Ningbo Clothing Fair has brought together the elements of the textile and garment industry chain in the Yangtze River Delta region in a scientific way based on the market, specialization and internationalization. It has become an important clothing professional event in East China.

The brand of Ningbo is constantly developing and expanding under the promotion of the fair.

In the past more than 10 years, Ningbo has only a handful of national textile and apparel brands from 1997, and has produced 45 national brands in 2009. It has played a very good role in the four platforms, such as market expansion, industrial revitalization, regional cooperation and brand exhibition, and Ningbo's emerging clothing brands are the best proof.