Entrepreneurs Should Be Alert To Suspicious Success.

" Happy 51, in school, Thunder South of the Yangtze River, are these star companies really successful? Maybe just a dubious success. Too early and too easy to succeed is usually "dubious", and its deception is far greater than its inspirational function. When you relax, that is when you make mistakes. The following mistakes may make your business turn to mediocrity on the way to success, or even break through from the commercial jungle.

How long have you not gone to steal vegetables?

Almost eighteen months ago, a man named "happy". Viruses In the big cities, young white-collar computers spread rapidly. Buying and selling friends, robbing parking spaces, stealing vegetables, genuine adventures, simulating stocks and happy restaurants... All kinds of games of retardation make kaixin001.com the hottest SNS community in China. Venture capitalists are fighting for money. Many people in the industry are predicting that it will be the next Internet Co in the next stage.

But now, its transmission power has been greatly reduced.

Not long ago, I checked the situation of kaixin001.com in the Alexa official website (a relatively authoritative third party traffic monitoring station) for the past 6 months, and found that there was a significant downward trend in website traffic, user volume, page traffic and average daily PV. It is strange that this snowball seems to be stuck in the mud. It will not only roll away, but also become slower and slower.

What's the matter with Kaixin? We need to know that Facebook, a foreign example it has followed, has already broken through 500 million users and is still singing ahead.

So, I raised this question on micro-blog, got hundreds of forwarding, and 70 comments. The answer is roughly as follows: first, micro-blog grabbed the limelight of Kaixin net, which is indeed the most fashionable new Dongdong family nowadays; two, too closed, lack of fresh application, the existing games are very similar, annoying; three, QQ attack; four, many companies explicitly prohibit employees from working time to find "happy".

I believe that the trouble of Kaixin is not an isolated case. In the Internet industry, which is extremely happy and old, there are several small start-up companies coming out almost every year. In 18 months or longer, tens of millions of users and billions of dollars will be valued from zero.

But is this "success"? Please allow me to doubt it. Think about campus, 51, thunder and other examples. These Web2.0 companies, which are widely watched before happy net, are no longer the darling of the market. Can they become China's Facebook, or have they lost this opportunity for ever?

If we broaden our horizons, you will find that these "suspicious successes" not only appear in the Internet industry, but also in almost all industries that are being pursued by capital and media. The difference lies in the length of fermentation. Purely personal observation, a start-up enterprise, as long as it can survive the most difficult period of survival in the first year, the team is still diligent, so in the next 3~5 years (different industries, Internet companies may be shorter, the traditional industry may be longer), do something by chance, will hit a chance of their own.

At this point, the enterprise's products or services will easily win market share, positive cash flow, venture capital began to pursue this "future star", and entrepreneurs have become the favorite of the major media. "They are about to become". Similar emotional judgments will urge the activists in the industry to make them the first choice for job hopping.

But I always feel that this opportunity is for entrepreneurs to "bump into" rather than really "catch". It's God's hint, not your consciousness.

The reason is very simple, a rotten clock can always catch up with two punctuality. "The good wind relies on the strength to send me to the blue sky", the big industry trend has been unable to stop, so long as you happen to stand at the place where the storm passes, you happen to do something right. Today is you, tomorrow is someone else's stepping on the shit.

But God does not always favour a lucky man, and the wind does not always blow in one direction. The more fluctuating the new industry is, the greater the fluctuation. The question is, if the potential energy suddenly fails or even fails, do you still have any momentum to make up with your company?

When you are lucky enough to get "dubious success", it may be your most dangerous time.

You used to be afraid of wearing shoes, and now you have the money to buy shoes. No matter whether they are made of straw shoes or shoes, they will not have the courage to take off as long as they are put on.