College Students Sell Retail Glasses And Sell Glasses.

Yan Xiu is Yiwu international. Trade City A glasses dealer, unlike most of her peers, has an enviable high academic degree and is a graduate student in optometry Department of Qiingdao University. After graduation, she went straight from Qingdao to Yiwu, and became an operator, dealing with foreigners and suppliers all day, and accumulating many old customers. Even encounter Finance The crisis has come all the way.

After four years of foreign trade wholesale, Yan Xiu feels that the knowledge in the university has not been fully realized. No, just by chance. foreign trade Business is slack. She restores the optometre and optometre cards tested during the university to provide customers with the retail mirror service. Every holiday season, customers come to the door to have glasses. Yan Xiu believes that the retail market will get better and better because there is a price advantage in the professional glasses shop two hundred or three hundred Yuan glasses, in the market within 100 yuan can be bought.

If you like to come in, you can see old customers.

In two, five, Yan Xiuqiu came to Yiwu to do business. At the beginning of the market, the sales were not wide.

Once, a Canadian customer walked into the shop and looked around.

"What products do you want?" Yan Xiu asked the translator to help customers, but the translation said that Canadian customers had a higher demand for spectacles products. He was just looking around, not in general. Yiwu Purchase.

But Yan Xiu is unwilling to communicate with customers by using the "jump word" foreign language. Unexpectedly, the customer understood and indicated that he wanted to get some goods. "I can give you the lowest price." Yan Xiuqiu actively advised customers to take less goods and sell them if they sell well. On that day, the customer brought more than 300 pairs of glasses to Canada.

A month later, the customer asked for a return of two hundred dozen. After that, almost every month, the order was returned, and the order was bigger than once. "We have worked together for three years, and he has two or three cabinets every year." Yan Xiuqiu said that this customer is relatively small in quantity this year, but this does not affect their business continuity.

When sunglasses were hot, she turned to optical glasses.

At first, Yan Xiu sought to operate various sunglasses and supplied her manufacturers mainly in Duqiao, Taizhou, which is the main production base of China's plastic glasses.

"In the first two years, sales of sunglasses were good, and the profit of products was close to ten percent." Yan Xiuqiu said, a pair of ordinary sunglasses wholesale price of about 10 yuan, customers in supermarkets or shopping malls can be sold to tens of dollars. Because of the high export-oriented and large sales volume in Yiwu, manufacturers are willing to sell their goods in Yiwu, and there is no need to worry about supply and marketing. However, sunglasses have many patterns but no degree, and products are not very derivative. Customers usually get only a few dozen of them.

The experience of participating in the Canton Fair made Yan Xiuqiu decide to sell optical glasses. "In the second years in Yiwu, I turned around to the Canton Fair and found that customers had a relatively large purchase of optical glasses." Yan Xiuqiu said, she went to Guangzhou, Beijing and other places to look for the producer of the presbyopic glasses, "you give me products, I will give you the market". Although the wholesale price of presbyopic glasses is as low as three or four yuan a pair, the sales volume is several times that of sunglasses. "Old glasses have degrees, every 25 degrees is a file, each degree can be derived from new products." Yan Xiuqiu said that most buyers of presbyopic glasses come from the Middle East, usually one hundred dozen per degree, which is a container. Later, Yan Xiu also found a supplier of nearsighted glasses from Wenzhou, with a minimum of 50 degrees, with a maximum of 1000 degrees, and the products of all grades were readily available to facilitate customers to add professional skills to customers. {page_break}

With a pair of top to sell 100 pairs.

Yan Xiu sold glasses for four years, and the best prices were two six and two seven.

Since the second half of last year, her business has been gradually weakened by the financial crisis. At the worst time, she has not received a decent list for four months in a row, and thirty percent of the accumulated customers have been lost.

But it also made Yan Xiu get the idea of opening a mirror shop. Because of her professional certificate such as intermediate optometry certificate and matching card, she has started the retail business this year: "matching glasses is a sideline for me, but in the case of bad business, it is also a kind of income generation." It has been revealed that glasses of two hundred or three hundred yuan in professional glasses store can be bought in less than 100 yuan in the market.

Recently, she has introduced many kinds of contact lenses from South Korea, and the retail price can be sold to hundreds of yuan, and the profits are considerable. "You can earn tens of dollars with a pair of glasses. If you sell hundreds of pairs, you will get the same benefits." Yan Xiuqiu said she will further expand her retail business in the future.