Five Strategies To Enhance Core Competitiveness

Five

each

Every dealer wants to go beyond the competitors in the best way and the most effective way. However, in the case of each dealer, the most effective strategy is not necessarily able to implement immediately.

Therefore, according to our own situation, we should start with what we can do now, and then gradually increase to the best strategy.

Generally speaking, the core competitiveness of a provincial regional distributor can be divided into the following five levels, the first two are to rely on customers, and the other three is to thank customers.

1. the best strategy is to provide products with good brand and good selling points to sales channels.

Brand and product are always the core competitive means. It is the most effective way to stabilize the customer group and eliminate the arrears. But in the wholesale business mode, it is still hard to achieve at present. It can only be the direction and goal of future development.

2. the best policy: if

3. strategy: if you can't provide guidance, you can provide services.

The so-called service is that your current ability can not teach him, but you can help him.

Such as: the provision of sales data, the improvement of delivery efficiency, the faster display of new sample garments per quarter, the recommendation of products according to the sales characteristics of customers, the recommendation of products in the cycle, and door-to-door delivery.

4. a bad move: if you can't provide services, you will serve.

The so-called service refers to your current professional ability is relatively weak, in marketing, management, management, at present can not help and help customers, you can only increase more emotional input, to solve some of the customer's work and life problems, let customers feel in other distributors can not get the respect, close the relationship with customers, so that customers feel embarrassed not to purchase goods here.

For example, every year may day, Mid Autumn Festival, Dragon Boat Festival, national day, new year's day, Spring Festival and birthday gifts, help children find schools, help customers find doctors in the hospital, help customers to receive tours to your area, business travelers and so on.

5., a bad plan: if you can't afford to serve, then you can only provide payment.

The operation of arrears is the subprime crisis in the wholesale clothing business. It is the helpless action of the dealers themselves, which can only be made up temporarily and cannot be relied on for a long time.