How Do Dealers Stand Out From The Competition

"How can more customers take my goods?", "What can I do to stabilize the existing sales network clothing Wholesalers have been thinking hard all day, but they are helpless.

majority distributor The hope of solving the problem is pinned on the manufacturer, hoping to find clothes that are "famous brand, low price, new fabric and fashionable". As a result, dealers are most enthusiastic about participating in various order meetings every year to find brands and brands. But after years of tossing and turning, we found that these problems had not been solved, and they were getting worse and worse.

There are two reasons. First, manufacturers that can provide clothing with "high brand, low price, new fabric, and popular style" have already embarked on the road of brand monopoly. With stable sales channels, they will not put their products into the wholesale market. However, most manufacturers who take the wholesale market route are unable to develop and produce such products because of their weak comprehensive strength. Secondly, occasionally, some manufacturers have developed products with good styles, which will be quickly accepted by compete The competitor copied the board, and then fell into the vicious price competition of the same market, "ten good products sell, you lower me lower he lower".

So, in the environment of increasingly fierce competition and serious product homogenization, how can dealers make themselves stand out from their peers in the same market?

Find your own unique advantages and lead your peers

I have what others don't have; I will do what others fail to do! Others have, I am excellent. When others do, I do better than him!

To discover one's own unique advantages is to "find out one's own core competitiveness" in professional terms. For clothing dealers operating in the wholesale market, how to find out their "core competitiveness"? You may get some inspiration from the following case.

Wang Yongqing, the late leader of Formosa Plastics Group in Taiwan, was known as the "god of business". The total market value of Formosa Plastics enterprises he founded before his death accounted for 10% of Taiwan's GDP. However, the situation Wang Yongqing faced when he started his business is almost the same as that faced by most clothing dealers at present. There are few funds, poor location, unstable customers, low popularity, and no characteristics of products.

However, after careful consideration, Wang Yongqing soon found a breakthrough in improving the quality and service of rice. In Taiwan in the 1930s, after harvesting, rice was spread on the road to dry and threshed, and sundries such as sand and stone were easily mixed in the rice, which both buyers and sellers were used to. Wang Yongqing found the starting point from this common phenomenon. He led his two brothers to pick up the sundries mixed in the rice and sell them.

While improving the quality of rice, Wang Yongqing also made further progress in service. At that time, customers bought and delivered rice by themselves. Young people work long hours, and the task of buying rice can only be undertaken by the elderly. Wang Yongqing noticed this detail, so he first provided door-to-door delivery service.

Every time he delivers rice to a new customer, Wang Yongqing carefully records the capacity of this family's rice jar, asks how many people eat in this family and how much each person eats, and estimates the approximate time for the family to buy rice next time. Without waiting for customers to come, he would take the initiative to deliver the corresponding amount of rice to customers' homes. Wang Yongqing also helped customers pour rice into the rice vat. If there is still rice in the rice vat, he will pour out the old rice, clean the rice vat, and then pour in the new rice, and put the old rice on the upper layer. In this way, the aged rice will not deteriorate due to too long storage.

In addition, in the process of delivering rice, Wang Yongqing learned that most local residents work for a living, and many families are already short of money before payday. In order to solve the embarrassing problem that the other party may not be able to pay the money due to the lack of cash, Wang Yongqing boldly adopted the method of delivering rice on time and agreeing to collect the money at home on the salary day.

Wang Yongqing's meticulous and pragmatic service method made people in Chiayi know that Wang Yongqing sold good rice and delivered it to their homes. After gaining popularity, Wang Yongqing's business quickly flourished. In this way, Wang Yongqing started his career as Taiwan's richest man from a small rice store business.

Wang Yongqing did the little thing of delivering rice very carefully, found a better way to serve customers, and made customers become his loyal customers. For clothing dealers, can they also do those little things in business and service better and more carefully? For example, after we get the clothes with poor workmanship, besides complaining to the manufacturer, can we take the initiative to make up for it?

In fact, dealers can take the initiative to communicate with customers or help them replenish goods by understanding their sales volume, so as not to let customers run out of goods. In addition to supply, it can also help customers display samples, change the terminal image, and design sales promotion plans for inventory products. In addition, we can also set the security red line of assistance funds by understanding the customer's character and capital flow, agree a reasonable repayment date according to the actual situation of customers, and change blind distribution to safe lending.