On Executive Ability Of Enterprises From The Angle Of Management

October 11th, almost every single one.

Whether it is liquor business or beverage industry, or other consumer goods enterprises, strategy and implementation are two poles of enterprise development, interrelated and inseparable.

A few years ago, there was a book "details decide success or failure". The author discussed the importance of "details" in management with a large number of cases, and then appeared many "Shanzhai" versions of "strategic decision success or failure" and so on.

Strategy, tactics and execution are indispensable. That is to say, only "system" can achieve the goal.

Some may say that strategy is a matter of large enterprises; strategy is a matter of high level, as for marketing FromEMKT.com.cn.

Take a regional market for example.

Is it necessary for a regional manager to do a good job in a market? Do we need strategic thinking, need strategy and tactics, do we need system integration? Do we have to wait for the company to make everything and then plan and execute the plan after that?

The head of a regional market must be the formulation of regional strategy and tactics.

Of course, the strategy and tactics of the region are under the overall strategy and strategy of the company, and the regional managers who are more closely linked will be able to go all the way.

Therefore, only in the right direction, the executive ability can better achieve the goal of marketing, otherwise, the stronger the executive force, the farther away from the target.

Successful people like to tell "stories" and bring you into a carefully constructed "dream". Little is known, but some success is individual and can not be duplicated.

So, what do they need for the marketing of enterprises and the marketing managers of front-line enterprises? What they need is ways and means, that is, enhancing executive power and achieving goals.

To ensure the execution, we need to do well in three aspects: first, clear objectives; second, perfect system; third, the excellent overall quality of the team.

1, clear objectives.

The goal here is not the strategic goal, but the primary staff and the front-line managers do not care about them. They are exposed to the phased goals.

Small targets, such as the number of shops, distribution rate, sales volume, cost control, sales promotion, implementation, effect and so on.

2, perfect system.

It is not only a punishment measure, but also a system of encouragement, assistance, guidance and cooperation.

A lot of enterprise systems and forms are many. People fill in the form every day and become "writers", but in fact, many forms are useless. They can only play the role of psychological comfort. They are purely self deceiving and superficial.

In the first place, everyone shuffled away from each other, unwilling to take responsibility, and doing less.

Some functional departments think that marketing is all beer and skittles: you are very comfortable outside, and that's what you want! When you go back to reimbursement, you will see the shape of some financial personnel, which can only be unspeakable.

No wonder a friend who worked as a sales director said, "I will pull some of the company's logistics staff and administrative staff off the market to engage in activities so that they can understand how sales are done and how money is earned."

3, the overall quality of the team.

The overall quality is not to be the same as everyone, everyone needs to be similar, but needs to be complemented. It also needs talents who are independent.

If everyone is the same, no one can even listen to it. Where does the fighting power come from?

The guarantee of the overall quality of the team is that the team's cognition of the overall goals should be consistent and have a sense of identity. The two is to have enough professional skills and skills; three, to have enough self-confidence, high fighting spirit and passion for the career; four, to invest whole-body.

If we can achieve the above points, this is a highly effective, hard fought team, which is full of "execution" and can ensure the implementation of the team.