Three Drugs For Scientific Orders

My friend Mr. Ma had a headache when he arrived in the season of ordering.

Mr. Ma's mind was clear when ordering three or four stores a few years ago.

Now, with a lot of business and more experience, we do not know how to control it.

There are many dealers like Mr. Ma.

The lack of scientific order and stocking consciousness, ordering goods can not be a series, the new shop that ordered the goods did not open, the new shop did not order, the goods were pferred from the existing stores, and the structure of other shops was chaotic.

Based on years of experience, I think

Drug introduction:

Single store order refers to the purchase volume of stores for each shop after analyzing the sales data, spatial display capacity, business district characteristics and industry development status.

This order has been widely adopted by many famous enterprises.

The way of single store ordering starts from the actual demand of each shop, uses scientific category management, pays attention to the product life cycle, reduces inventory backlog and accelerates capital turnover, improves store image, improves customer entry rate and residence time, improves sales performance, and encourages store managers to think about problems from the perspective of professional retailing and enhance the competitiveness of stores.

Prescription 1: controlling the total quantity of orders

The order system of ERP system is used to summarize the current order situation, and then compare with the operation data of the same period in previous years.

In the analysis, we should classify and analyze the data according to the category of goods, and summarize the following analysis results (as shown below).

According to the author's experience, measuring the sales ability of a store not only depends on its sales volume, but also considers the impact on sales caused by the shortage of orders.

From this, I put forward the concept of replenishment satisfaction, and provide the analysis results of replenishment satisfaction and replenishment amount by comprehensive data analysis report.

As indicated above, the sales volume of the shops in the past year is 300 thousand, but at the same time, 80 thousand of the replenishment items have not been received. Then we assume that the actual sales ability of the shop is 370 thousand when the replenishment rate is 90%, and the sales volume of the shop next 30% will be 500 thousand according to the expected sales growth of 30%.

The new shop can use the analogy of the original shop to formulate the total quantity standard.

Here, we must remind you that it is very necessary to make reference to the specific performance of the detailed categories when formulating the total quantity of orders, because the sales ability of each type of goods is different, although the total amount is reasonable, and the unreasonable distribution of goods is likely to cause the backlog of goods.

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Prescription two: planning the structure of goods

After determining the total amount of orders per store (including the new shop), we also need to judge the reasonableness of the structure of the ordered goods.

There are several points to be clear about managing retail stores.

1. the best display scheme for each type of store can be divided into several areas and display specifications in each area.

2. how many series of products are planned, how many styles, and how many colors are there?

3. how are the main sales, concept goods and color matching of goods sold?

These are very learned and require scientific evidence.

Good management software can achieve the analysis of goods and stores.

The products are classified according to the band of the market, and the data of the order are analyzed according to the data of each category of goods from the price range and the order quantity of each color system, and the analysis report is formed.

The price structure is used to determine whether the structure of the goods is suitable for the business district of the shops; the proportion of the order quantity of each color system is determined, and whether the color of the goods is consistent with the prevailing fashion of the season, and the proportion analysis of each category determines whether the collocation of the goods category is reasonable.

As shown in the chart.

I think it is of high practical value to increase the concept of listing band for product planning.

For example, for example, the new shop is expected to open in May 1st, so the goods ordered for the store should be listed on the band should start in May, so as to ensure that the new store opens when the goods are seasonal goods.

If you order the new products listed in February, the risk of overstock will be much higher.

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Prescription three: scientific display and matching

To make a scientific order, we must understand the importance of the basic display.

Terminal display of goods is a key factor affecting terminal sales.

Therefore, matching analysis of goods structure and store display ability is also essential when formulating an order plan.

In the use of ERP system, for display related data analysis, from shop display number, order amount, the number of orders of various categories of data classification statistics analysis, forming statistical reports.

As shown in the example chart below, we can find that there are many orders for footwear products, which can not display such a large number of footwear products at this time.

Another example of women's wear is shown below.

A jacket needs to be matched with a skirt or trousers. If the goods are not considered in the order, it may affect the display effect and sales performance of the item.

The present market environment puts forward higher requirements for dealers' professional ability.

Scientific operation and management methods and professional management tools are undoubtedly the right choice.