Marketing Keywords Of Growing Enterprises

Base

Nowadays, "fast company", "hot product" and other similar words and concepts are flooding the market. Seeking fast, seeking big and seeking miracles has become an irrational demand in the era of rapid development.

Especially for small and medium-sized enterprises whose body function is not yet perfect, many are "dying" in a word "seeking".

Paying attention to the word "barrier" and paying attention to long term marketing should be a perspective of pforming growth enterprises.

The traditional characters of the "Lei" are the "Earth" below the three "Tian". From the point of view of the dismantling of words, it is to do well the work of dividing three acres of land into one mu, and to do the basic work of distance from the soil and the market.

The simplex of the "Lei" also conveys the foundation of the "Earth". We should do more "what", and lay a layer of soil to consolidate one's own "fortress". When marketing is repeatedly used as a skill and strategy to inculcate, we can see the outstanding examples of "Lei" every year from the Chinese outstanding marketing award.

They are tolerant of loneliness. They believe in the cause and effect of giving and rewarding. They use the most painful time to exchange for the heights and miracles that the most harmful speed can not achieve.

letter

In a society that has lost faith, the confusion of life and the confusion of consumption require the traction of a word of "faith".

In the process of pursuing speed and scale, the word "faith" has been falling down, the product is not credible, the advertisement is not credible, the media is not credible, the friend is not reliable, and the experts are not trustworthy.

Once a look, a handshake can convey the word "letter", now has become the biggest luxury consumer concept.

From the point of view of the crowd, we should build "confidence, trust and trust", and "faith" should establish "information, confidence and trust" from the point of view.

We can see some "letter" marketing from all previous examples of China's outstanding marketing award, which will turn doubt into trust. When honesty and credibility become a scarce resource, any enterprise and brand can firmly convert the scarcity of scarce resources to the attempt of marketing and brand loyalty as long as they can firmly adhere to the scarcity of scarce resources.

Pay close attention to the word "Xin" and pay attention to the potential value of integrity marketing in the era of lack of trust.

group

Looking at all walks of life, basically doing two kinds of business, one can bring together a group of people in the vast sea, and the other can find a group of people in the vast sea of people.

The website brings people together, it has commercial value; business circle brings people together, and it has commercial value.

The crowd found a group of people gathered in the elevator, it has commercial value; COFCO joy to find a group of people gathered in the happy nets grow vegetables, it has commercial value.

"Group" has become the key target of marketing goal setting.

The value of "group" lies in quantity first. Second, the convergence of ideas, ages, regions, habits and so on. The third lies in the interaction and imitation between people and people in "group".

Today's enterprises are more and more aware that only finding the "group" that matches the product and brand is the guarantee of "quick elimination"; only by finding the adaptive "group" to carry out information pmission and bombing can the maximum extent of sales be promoted; only by grasping the opinion leaders or media that can influence the "group" consumption behavior is the real sense of low-cost marketing.

The importance of "group" has made it more important for deep marketing.

network

Over the past few years, Ma Yun has been engaged in the "Internet Commerce Conference" every year. Maybe in the next period of time, it will not be necessary, because every enterprise is active and passive, and the Internet has become a "network business". In some ways, the Internet has made the traditional industries which have been concentrated, concentrated and concentrated again, providing a broader market space for the vast number of small and medium-sized enterprises.

A "net" has changed the capacity of the market, the way of communication, the cost of paction, the tedious channels and so on.

It can be predicted that when the development of the word "net" reaches a "road to simplicity", the original marketing state of "good product can speak itself" may come, because other marketing aids such as channels, communication and payment have been socialized and pparent. The sense of value of the product itself will be the foundation for supporting the further development of enterprises and brands.

Marketing is a dye vat. Convergence is a risk.

In the increasingly competitive environment of variables, product concentration, brand determination and firm determination sometimes need a kind of "Zen". "Group" and "screen" are a kind of choice. If not "self determined", any choice is not a deviation.