The Same Is The Operation Of Dye &Nbsp; Why Ice Fire Two Days?

Recently, I was invited to conduct research in the coastal area of Jiangsu Province and visited the chemical industrial park in the North Jiangsu coastal area. Dyestuff enterprise Development. Among them, two dye enterprises are the most impressive. In order not to affect the reputation of the two enterprises, I will name them as A enterprises and B enterprises. The two enterprises were set up in December 2006. They are located in a chemical industrial park along the northern coast of Jiangsu Province. They are separated by only one wall. At the same time, they built factories and used the same equipment. The scale of production design is similar, and they are all private enterprises. The two dyestuffs were called by local people as twin brothers in the local dyestuff industry. They were put into operation in October 2007 and December 2009 respectively. However, as of the end of May this year, A enterprises realized a total profit of about 90000000 yuan, while B enterprises lost about 2000000 yuan in less than six months since they were put into operation in December 2009. Why is the twin brothers' economic benefits so different?

Imitation is also imitation.

In 2006, the development of dyestuff industry in China was in the golden period of development. market demand It is optimistic that many enterprises engaged in dyestuffs have made a fortune. It can be said that before the international financial crisis in the first half of 2008, most of the owners of pigments and dyestuffs were fighting for money and money. Investors from A enterprises and B enterprises are very optimistic about this, eager to enter the dyestuff industry. They see that reactive brilliant blue dyes are popular in the market, but the product has been in production for more than 50 years. 10 years ago, a small scale Dyestuff Factory at home and abroad produced its own technology and technology. By the year 2007, only a few enterprises in Zhejiang, Donggang, industry and trade group had produced large scale products. For example, Zhejiang Donggang industry and trade group produces two reactive materials: brinine and amino oil, as well as special additives for salt and alkali stability. Due to the particularity of the product and strict management, the company has made considerable profits. Zhejiang Donggang industry and trade group is just like a mirror in front of them, so they become their imitation objects. They are looking for professionals who are familiar with the technology and technology of the industry. The technical content, equipment requirements, market situation and benefit analysis of the integrated products are selected, and the Reactive Blue 19 project is selected for imitation research and development. But imitation is the same, but the result is quite different.

A enterprise's imitation research and development combine with the characteristics of our enterprise, that is, pay attention to the advanced nature of the technology and pay attention to it. Product technology In the process of imitation and development, attention should be paid to innovation, so that the technical indicators of its products are higher than those of the domestic level. In imitation of the equipment technology of other manufacturers, an improved device is introduced, which adopts new patented technology and technology to reduce energy consumption, water consumption and material consumption. This greatly reduces the cost and improves the quality, resulting in the production of reactive brilliant blue in the market. The quality of products is high, and all the technical indicators have reached or surpassed the same industry level. Natural prices are strong, and when the price of products is higher than the market prices of other enterprises, customers will rush to the market and market sales will flourishing. Since it was put into operation in October 2007, it has achieved a profit of about 90000000 and has become a local tax payer.

B enterprises lack detailed and in-depth understanding of market opportunities, market depth and breadth, regional development space, economic growth, industrial quality, political risk, and policy and legal environment. On the basis of blindly building factories, they are imitation of immovable mechanical copying. Some technical indicators are also based on others' data. Some experimental data are almost identical. They are printed on their own manuals, leaving some people in the industry wondering: these indicators seem to have been seen before. The introduction of equipment and technology is similar to that of Zhejiang, which specializes in the production of reactive blue and large enterprises, supporting enamel reactor, diaphragm type filter press, 800mm flash equipment and 4000mm spray tower, hot blast stove, FRP reactor, pure water system and sodium filtration membrane device (membrane tube parts, motor is imported from the United States), refrigerating machine and other production facilities. At the same time, the United States produces Agilent four yuan pump liquid chromatograph, American color Color i5 large color measuring instrument, German mettle Toledo moisture analyzer and analytical balance, and other products production, intermediate process control and product quality control equipment. It is reasonable to say that these devices are very advanced, but they are not suitable for their own businesses. If they spend more money on their behalf, they will see that some advanced equipment can not be used at all and the technology has not been improved. The result is that the small horse drawn cart, plus some technology and technology, has been used several years ago. The consumption is high, and the quality is not obviously improved. In addition, the market price is lower than that of other manufacturers due to the influence of raw materials and market factors. The gross profit margin is very low, and the profit rate has not reached the expected 40% profit rate, resulting in a loss of about 2000000 yuan. By the end of May 18, 2010, financial statistics accounted for a total investment of 23 million yuan, and the remaining net assets were less than 20 million yuan. Cheng is also defeated by others.

The success or failure of enterprises depends on people. Talent is one of the most critical factors in today's enterprise competition, especially high level management talents. A enterprises from the beginning of the establishment of the plant, clearly defined the people-oriented leading ideology, and vigorously strengthened the construction of high-level talents. A business executives believe that human capital is more important than financial capital. Financial capital can be increased by human capital, and human capital can be transformed into financial capital. With the advent of the era of knowledge economy, the contribution rate of talents to enterprises is also increasing. Therefore, talents have become the most competitive capital among enterprises. Since the establishment of the factory, we have actively introduced various kinds of talents, relying on the business to retain people, relying on corporate culture to keep people, relying on career management to retain people, and relying on preferential treatment to keep people, so as to create excellent environment and platform for excellent talents to adapt to their development. The gathering of various talents and the solidarity and harmony of senior executives made the enterprises seize the market opportunities and get a leaping development. They achieved good profits in the year of production in that year and accumulated a profit of about 90000000 yuan.

The world today emphasizes the ability, intelligence, intelligence, teamwork, consensus, harmony, collective wisdom and team spirit of talents and high-level, and is the best source of power for the development of enterprises. On the contrary, B companies are not united in their struggle for power and profits. Executives face difficulties and internal disputes, and outstanding talents can not stay. B enterprises in 2009 after the Spring Festival, the project's approval, environmental impact assessment, safety assessment. At the same time, we entered the market research, procurement and installation work of design and products and equipment, which lasted for 7 months, and entered the trial production in October 2009. Their 5 year plan is magnificent: in the first year of 1~2, it was based on the production and stability of Reactive Brilliant Blue 19, third years of matching raw materials: amino oil, fourth years of establishment of high-end pharmaceutical and chemical intermediates workshop, and strive to achieve the sales target of over 300 million yuan by 5 years of efforts. However, as the investment parties are all laymen and have not engaged in chemical industry, they do not have a good understanding of the chemical market, and their expectations are very high. Originally they wanted to recover their investment in one year, but they did not work. After preliminary statistics and calculation, the raw material cost of raw materials with a strength of 100% yuan was about 57.8 yuan /kg, the market price was about 78.1 yuan /kg, and the gross profit margin was about 25.99%, which did not achieve the expected profit margin of 36.8%.

By the end of May 18, 2010, financial statistics accounted for a total investment of 23 million yuan, and the remaining net assets were about 19 million 450 thousand yuan. The company can not function properly. After the local government officials repeatedly sought mediation from all shareholders, the chairman decided that the company would stop operating and no longer support the company.