Cashmere Industry Wants To Build Integrated Cashmere Aircraft Carrier

Last July, a bold cross-border takeover not only became Ningxia.

The benefits of the acquisition for the cashmere industry were immediate: in the first half of 2010, the company achieved net profit of 32 million 730 thousand and 800 yuan, an increase of 443.77% over the same period last year, and realized operating income of 540 million yuan, an increase of 132.06% over the same period last year.

It is expected that this year's 1~9 month, the company's net profit growth will be 102.07%~129.01%.

The cashmere industry reported that the growth of the company was mainly due to the expansion of capacity after the acquisition and the increase of customer demand.

Integrated acquisition opens a new mode of "going global"

"Only one year after the acquisition of Duncan cotton mill by the Bank of China, it will turn the profit into a profit at the same time.

The cotton mill achieved sales income of 100 million yuan in the first half of this year, and the profit was 5 million yuan.

The silver cashmere industry is the first Chinese enterprise to enter Scotland. The acquisition is also the first pnational acquisition of Chinese cashmere industry and a successful example of Chinese enterprises' "going out".

The Ningxia Hui Autonomous Region Dragon Textile Industry Bureau Director Fei Fei has highly praised the acquisition.

According to the relevant agreements, the Bank of China has acquired the business and assets of Duncan cotton mill under Dawson International Group at a low cost of less than 100 million yuan.

Unlike other companies in the past, it only involves a single level of acquisition. The acquisition is an integrated acquisition including manufacturing, know-how, sales channels and R & D institutions. Meanwhile, the cashmere industry has also acquired the ownership of several well-known brands of Duncan cotton mill.

"The cashmere industry has always been in the leading position in the cashmere fashion industry. This historical acquisition case in the cashmere textile industry will ensure that Duncan cotton mill continues to produce high quality spinning products and enhance Scotland's reputation in the design of global textile luxury goods, cashmere wool products and products."

Alex Chauviny, governor of Scotland, said.

The acquisition of Duncan cotton mill, an internationally influential brand of cotton mill, is more powerful for the cashmere industry.

Duncan cotton mill has the unique yarn dyeing technology in the world today. It is the main supplier of the world's top fashion brands. Its sales network covers the main cashmere products consuming countries such as Europe, the United States, China and Japan.

After the completion of the acquisition, the cashmere industry can not only get the leading yarn dyeing technology, the famous yarn brand and the European sales network, but also provide raw materials at relatively favorable prices, and promote its products and expand its revenue in China.

In addition, the cashmere industry can also sell the products of the silver cashmere industry through the existing sales channels of Duncan cotton mill, so as to achieve complementary advantages and play a synergistic effect.

It is reported that after the acquisition of Duncan cotton mill, the Bank of China will maintain its production base outside the country and maintain its existing high-end customers.

At the same time learn its advanced technology and vigorously promote in China.

At the same time, the cashmere industry has also won the order of 700 thousand Dawson Ford cashmere sweaters from Dawson group's brand, which can increase sales revenue of 200 million yuan.

"One year since the acquisition of Duncan cotton mill by the Bank of China, the effect has been better than expected.

In April of this year, we bought the land and building assets of Duncan's company again, and played a positive role in ensuring continued operation in the future, maintaining the high-end customer base and stabilizing the management team.

Ma Shengguo, chairman of the Bank of China, said.

Focus on cashmere industry to achieve global market voice

China's cashmere industry has sprung up in Inner Mongolia, but since 2000, the cashmere industry in Ningxia has sprung up. It has become an important domestic and international important base for the production of goat's velvet, no wool (carding cashmere), cashmere sweater and its products.

Among them, the cashmere industry is one of the most eye-catching and representative enterprises.

Relying on the perfect industrial chain layout, the credit and experience gained from the acquisition and accumulation of cashmere for many years, the synergy effect of cashmere distribution centers, the leading cashmere spinning technology and the strong support of the central and local governments, the cashmere industry has been ranked the first in the same industry for six consecutive years since 2004. The export of foreign exchange ranks among the 20 most important export enterprises in Ningxia.

In 2009, the company exported 1 million 100 thousand cashmere sweaters, ranking the top three in the country, and was approved by the AQSIQ to be a national "export industrial product manufacturer". Its own brand "Fei Luo Fei Fei" was also selected as the famous brand product of Ningxia in 2009.

{page_break}

"We are one of the few enterprises specializing in cashmere production in China.

Concentration, not blind diversification is the core factor of our success.

Long term focus on the cashmere industry, let us have the absolute advantage of the control of the original velvet, familiarity with every aspect of the cashmere industry, cultivate an expert team of cashmere industry, and minimize loopholes in management.

In addition, the advantages of long-term technological accumulation, brand advantage, incentive mechanism, service concept and cultural sedimentation are all other enterprises can not easily imitate and reproduce.

Ma Shengguo has his own unique view on the development mode of the cashmere industry.

During the period 2008~2009, the cashmere industry completed the Research Report on the basis of China's cashmere products market through cooperation with professional planning companies. Through the research on the market prospect of Chinese cashmere products, the demand characteristics of Chinese cashmere market products, the marketing channels of Chinese cashmere products, and the industrial chain constitution and characteristics of the Chinese cashmere products industry, the overall plan of brand positioning, price strategy, business mode, channel strategy, business scale and brand strategy was determined.

According to Yang Xiaojun, director of the office of the Bank of China's cashmere industry, during this period, the Bank of China (cashmere) industry, on the one hand, endeavours to open up the domestic market and establish a domestic marketing network; on the other hand, it actively uses the marketing network of overseas Hongkong Orient Corp and British Duncan company to open up the international market from the main brand, and is fruitful in the market development.

At the same time, the company has invested heavily in extending the industrial chain, and imported advanced spinning equipment and automatic dispensing liquid matching system in Japan and Italy, imported 180 sets of computerized flat knitting machines in Germany, built 1 million 500 thousand items of cashmere sweaters per year, and actively introduced advanced talents, employing large numbers of production designers, strictly controlling quality and developing new products continuously. STOLL

It is reported that in order to further consolidate the leading position in the field of the acquisition of the original pile, the company plans to raise 290 million yuan this year for two items of 5000 tons cashmere purchase and initial processing, and the domestic marketing system construction of cashmere products.

"Acquisition of Duncan is not a fortuitous move. The long road to specialization has given us some strength, and the implementation of international M & A is the need for our long-term planning and development and brand strategy.

The acquisition of an internationally influential brand enterprise is a shortcut, which will shorten the internationalization process of the cashmere industry.

In this process, the power of concentration gives us enough voice to enable us to buy at a low cost of 100 million yuan. "

Ma Shengguo believes that long-term efforts in the cashmere industry is the main reason for the success of the acquisition.

Vigorously implementing brand strategy and building cashmere aircraft carrier

"At the same time, we must strive to make boutique clothing brands when we have excellent raw materials. This is a problem that the Bank of China has been thinking about.

Through the acquisition of imported clothing brands with market influence from abroad, it will play a positive role in improving the bank's industrial chain and enhancing the brand, and greatly enhance the enterprise's ability to resist risks.

Ma Shengguo has been seeking the best way to solve problems for the future development of the Bank of China.

According to this idea, the CB industry will start from energy saving and consumption reduction, reduce costs, strengthen the management of production links, enhance the market's ability to resist risks, increase independent innovation and technological innovation, seize the opportunity to expand domestic demand, identify the right position, give full play to its advantages, accelerate the pace of industrial upgrading and upgrading, and vigorously develop sophisticated processing products.

Among them, the cashmere industry is one of the most eye-catching and representative enterprises.

Relying on the perfect industrial chain layout, the credit and experience gained from the acquisition and accumulation of cashmere for many years, the synergy effect of cashmere distribution centers, the leading cashmere spinning technology and the strong support of the central and local governments, the cashmere industry has been ranked the first in the same industry for six consecutive years since 2004. The export of foreign exchange ranks among the 20 most important export enterprises in Ningxia.

In 2009, the company exported 1 million 100 thousand cashmere sweaters, ranking the top three in the country, and was approved by the AQSIQ to be a national "export industrial product manufacturer". Its own brand "Fei Luo Fei Fei" was also selected as the famous brand product of Ningxia in 2009.

"We are one of the few enterprises specializing in cashmere production in China.

Concentration, not blind diversification is the core factor of our success.

Long term focus on the cashmere industry, let us have the absolute advantage of the control of the original velvet, familiarity with every aspect of the cashmere industry, cultivate an expert team of cashmere industry, and minimize loopholes in management.

In addition, the advantages of long-term technological accumulation, brand advantage, incentive mechanism, service concept and cultural sedimentation are all other enterprises can not easily imitate and reproduce.

Ma Shengguo has his own unique view on the development mode of the silver cashmere industry.

　　。

During the period 2008~2009, the cashmere industry completed the Research Report on the basis of China's cashmere products market through cooperation with professional planning companies. Through the research on the market prospect of Chinese cashmere products, the demand characteristics of Chinese cashmere market products, the marketing channels of Chinese cashmere products, and the industrial chain constitution and characteristics of the Chinese cashmere products industry, the overall plan of brand positioning, price strategy, business mode, channel strategy, business scale and brand strategy was determined.

According to Yang Xiaojun, director of the office of the Bank of China's cashmere industry, during this period, the Bank of China (cashmere) industry, on the one hand, endeavours to open up the domestic market and establish a domestic marketing network; on the other hand, it actively uses the marketing network of overseas Hongkong Orient Corp and British Duncan company to open up the international market from the main brand, and is fruitful in the market development.

At the same time, the company has invested heavily in extending the industrial chain, and imported advanced spinning equipment and automatic dispensing liquid matching system in Japan and Italy, imported 180 sets of computerized flat knitting machines in Germany, built 1 million 500 thousand items of cashmere sweaters per year, and actively introduced advanced talents, employing large numbers of production designers, strictly controlling quality and developing new products continuously. STOLL

It is reported that in order to further consolidate the leading position in the field of the acquisition of the original pile, the company plans to raise 290 million yuan this year for two items of 5000 tons cashmere purchase and initial processing, and the domestic marketing system construction of cashmere products.

"Acquisition of Duncan is not a fortuitous move. The long road to specialization has given us some strength, and the implementation of international M & A is the need for our long-term planning and development and brand strategy.

The acquisition of an internationally influential brand enterprise is a shortcut, which will shorten the internationalization process of the cashmere industry.

In this process, the power of concentration gives us enough voice to enable us to buy at a low cost of 100 million yuan. "

Ma Shengguo believes that long-term efforts in the cashmere industry is the main reason for the success of the acquisition.

Vigorously implementing brand strategy and building cashmere aircraft carrier

"At the same time, we must strive to make boutique clothing brands when we have excellent raw materials. This is a problem that the Bank of China has been thinking about.

Through the acquisition of imported clothing brands with market influence from abroad, it will play a positive role in improving the bank's industrial chain and enhancing the brand, and greatly enhance the enterprise's ability to resist risks.

Ma Shengguo has been seeking the best way to solve problems for the future development of the Bank of China.

According to this idea, the CB industry will start from energy saving and consumption reduction, reduce costs, strengthen the management of production links, enhance the market's ability to resist risks, increase independent innovation and technological innovation, seize the opportunity to expand domestic demand, identify the right position, give full play to its advantages, accelerate the pace of industrial upgrading and upgrading, and vigorously develop sophisticated processing products.