"Blue Leopard" Suit: A High-End Customization Road

A business person is going to speak at the Boao forum.

A month before leaving, I went to Wangfujing shopping mall in Chengdu.

This suit is the Blue Leopard of the price group. The price is 48 thousand yuan.

5 years ago, the "Blue Leopard" entered Shanghai's eight hundred companion. Because of the standard size of a suit, some special customers often did not buy a suit.

As a result, restructuring services emerged.

But this change is very limited: the size scaling is at most half centimeter, if a little more, it will be very cramped.

"Can you customize it in this style? The fabric is best imported."

This need arises from customers.

Personalized customization is far more than tailor-made. The market effect of this service has never occurred to us. In August last year, he opened the store in Maoming Road, Shanghai. Up to now, customization has accounted for 50% of the sales of the whole store. In the 20 cities in the country, the annual sales of personalized customization have accounted for more than 10% of the whole "Blue Leopard".

Last year, the Blue Leopard sold 500 million yuan, and the sale of 50 million yuan was made by personalized customization.

Now, in the Changzhou shopping center, Pu Ling Shi also set up a custom shop.

Compared to the original single service, today's gorgeous personalized custom shop is much less luxurious in service: from the door to guests, to quantitative explanation, quantitative matching, quantitative fitting and volume service, the whole process covers 15 32 services.

Fabric, accessories, styles, customers have 3000 choices.

Among them, there are only 2500 kinds of custom fabrics.

Although each uniform has to go through 360 processes, its manual processing is much more than that of garments.

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This luxurious service determines the price of personalized clothing is more expensive: a set of basic blue fabrics and accessories for "Blue Leopard custom tailored" suit is set at a price of 6880 yuan. If the best custom fabric and accessories are added, plus manual craft, it will cost 68 thousand yuan.

When people discuss the future of personalized customization service, Mr. do May Nigel, a Italy craftsman, prepares for the uniform of this season in a studio where he can see the windows outside.

The 76 year old international famous craftsman has been trying to defend the dignity of Italy handmade suit.

It has been almost 10 years since he was invited to a high salary. He has made two or three technical instructions every year.

This time, he did not serve traditional clothes and suits, but it needed to be proved that although the custom clothes had been developed for 60 years abroad, he could join the ranks of his handicrafts and maintained them well.

The professionalism of the Blue Leopard custom customization, such as the production process and handcraft, is not much the same as that of Italy's senior uniform.

If there is still need to make up, that is experience.

He said.

Now, along with the appearance of the Blue Leopard personalized custom shop, Pu Ling Shi is seeking greater space development, from technology to management, business mode and so on, has begun another upgrading pformation.

In particular, the introduction of equipment for personalized customization, independent production lines set up, the upgrading of VI vision recognition system has become a powerful guarantee.

All this is a goal: let the Blue Leopard.