NE. TIGER2010/11 Autumn Winter Fur Trend Released

Over the years, NE TIGER has always conquered the global fashion industry with its noble, elegant and sexy brand charm. It is the ultimate attraction of luxury fur that is a luxury benchmark.

In the autumn and winter of 2010, NE TIGER fur has once again become the darling of Chinese fashion and new people.

In July 24th, NE TIGER, the world's top fur brand, presented its new season fur to the National Convention Center of Beijing.

In August 12th, fashion people focused on the newly rated "capital of music" by the United Nations. Under the testimony of many star combinations and famous models, NE TIGER staged a new high-level fur show with music as the theme to show more rich and unusual fashion language this season.

NE TIGER has always been China's top brand of fur, and enjoys a high reputation at home and abroad with its luxurious design and exquisite workmanship. The annual blockbuster of heavy goods has been brought to the fashion industry with the luxury of natural, free and dry style.

This year, NE TIGER has adopted the low-key luxury design concept throughout the fur product line, bringing the innovative development and design reunification perfectly, so that fur can be more young and fashionable.

Everlasting legendary fur new proposition

The custom of fur clothing is forever.

According to records, in the middle of the Quaternary glaciation dating back millions of years ago, that is, taking the skin for clothing and grass rope as the belt, fur as the original clothing of mankind, marking the beginning of civilization consciousness of mankind.

In the Shang Dynasty 3000 years ago, the traditional Chinese fur making technology began to take shape.

With the development of human civilization, fur has gradually changed from the function of protecting the cold to the function of identity.

In China, the free and unrestrained style of Jinyi fur clothing can be seen everywhere in famous poetry.

Li Bai, a famous poet in the Tang Dynasty, wrote the words "five horse flowers, thousand jins of fur, and hers will exchange wine". Lu You's sentence in "Yi Shan Nan", "the marten, BMW, Liangzhou, Japan, and the world," is very inspiring. Su Shi's heroic spirit of "brocade, marten, and thousand rolls" is more preaching.

In the Qing Dynasty, fur had developed into imperial supplies for the emperor. During the period of Kangxi and Qianlong, the government made strict rules for fur clothing: "the raccoon dog, the cat's lynx and the king's minister can't take it. The heavenly horses, fox fur and makeup brocade can't be served by the official, but the mink hat, the Mink Collar, the plain Satin can not serve..."

The self identification of the upper class has further promoted the popularity of fur and reached a peak period. Since then, it has established a luxurious position of fur, and has not changed so far.

In modern China, fur has become popular in the north, and it has become a way of highlighting the wealth of some people because of its high price and "long, wide and large" design.

Until today, the development of fur has revolutionized under the impetus of NE TIGER.

NE TIGER has created a brand name, youth and fashion for the fur of ancient China's symbolic right totem. The fashion elite of leather fur has experienced the cultural connotation inherited by the brand, completely subverted the inherent image of fur and laid the leading fashion position in the leading fur series.

Nowadays, consumers' demands and concepts for luxury goods are no longer limited to flaunting their identities and status with a prominent brand logo, but are more concerned about the exquisite workmanship, quality service and the way of life represented by luxury goods.

In 2010, NE TIGER published fur and fashion trends and new products in Beijing and Harbin. It broke the inherent logo mode and injected fashion sense, quality sense and spiritual experience into it. With the image of "low-key luxury, beautiful fashion", the new era of fur was announced.

Top manufacturing Fur new horizons

As the ultimate leader of art, NE TIGER invited the top photographers to create the "fashion Shuangcheng" in Beijing and Shanghai.

The 2010/11 autumn and winter fur blockbuster follows the highest quality as always, and deduces the low-key luxury and elegant spirit of the new season fur.

Under the capture of the lens, the famous models dressed in NE TIGER new season fur show a creative design image.

NE TIGER combines different materials to make the skin's distinctive texture form the best: combine mink, sable, purple blue, cashmere and leather and other different fabrics together with fashionable elements such as rivet, bead, lace and so on, combining the practicality with the decoration feeling perfectly, achieving the harmonious realm of applied aestheticism.

Breaking the past image of the short and short paragraph design is the focus of the season.

The medium and short sleeves, the lightweight woven shawls, the self-cultivation hooded vests, all have a brand new design style.

At the same time, NE TIGER pays more attention to local details, using a small piece of fur with coloured patches to decorate long coats, a large area of leather to decorate leather handbags, and metal buttons to match mink shawls, emphasizing new visual expression.

NE TIGER has chosen the world's highest quality fur from Copenhagen's fur products in Denmark, supplemented by low-key luxury design and exquisite workmanship, and is favored by Chinese fashion and new people.

In technology, NE TIGER is constantly innovating, with fur edge, crystal decoration, hand-made beads, hollowed lace, exquisite and exquisite handwork for the luxurious fur, which is more touching and beautiful. The ingenious use of the technology of fur printing, abstraction, weaving and carving of animal veins brings together the magic digital romanticism.

The use of fur this season is full of bold imagination.

Nude, purple, sapphire blue, bright yellow, coral red and other bright colors, sprightly jumping in the black and white fur world, just like the gorgeous flowers blooming in the wind, looking out, showing grace, confidence and calmness.

Luxury is good, brand new style.

Nowadays, China has become a good place for the world's luxury market.

NE TIGER advocates that people should have the right concept of luxury consumption.

As Mr. Zhang Zhifeng, art director of the NE TIGER brand founder, said, "luxury represents a unique culture, not only in the beautiful but also a specific way of life."

Fur, as a natural luxury, is not only a "expensive commodity" but also "creating pleasant and comfortable things".

The luxurious wind of ancient China remodeled the aesthetic taste of modern fashion in a lighter, smart and graceful way, so that the rare materials are more close to the natural details of the skin experience.

What NE TIGER pays attention to is not only the birth of a product, but a continuous promotion of culture, art and even the concept of thought, which truly shows a trend and a trend to achieve the future of China's luxury goods.