CHIC2012: Release "Crossing" Power

With the development of CHIC today, it seems that we can not just look at it simply and statically, just as the theme of CHIC2012's "crossing" conveys: 20 years as an exhibition. Pass through It has accumulated more energy and stepped to a higher level. Looking at the entire garment industry, 20 years of crossing have burst out more highlights and entered a stronger era.

"Crossing" itself is a force that can return to the past and arrive at the future. The power of "crossing" released by CHIC2012 is not only the accumulation of the past, but also the guide of the future.

Witness of crossing: growth with industry

In the past 20 years, the growth of CHIC has been consistent with the development of China's garment industry. The development of CHIC is also the best witness and explanation for the development of China's garment industry.

　　 CHIC At the beginning of its birth, we raised the brand awareness through CHIC. At this stage, a number of excellent clothing brands grew up and walked with CHIC all the way. Until now, most of them are still the backbone of this industry.

From the initial China World Trade Center, to the old national exhibition, and to today's new national exhibition, CHIC will take several degrees of relocation, which is the urgent need for the continuous development of China's garment industry. In the past 20 years, the scale of CHIC has also expanded from the initial more than 10 thousand square meters of booth area and two hundred or three hundred exhibitors to today's 110 thousand square meters, and more than 1000 brands have been exhibited. The exhibition area has been enlarged from the original extensive men's and women's clothing to today's overseas exhibition groups, men's wear / city leisure, casual wear, women's clothing, leather / fur down, children's wear / baby products, clothing resources, fashion accessories, designer gallery and so on.

In the process of development, with the stunning appearance of women's clothing in Hangzhou and Shenzhen at the exhibition, we feel the revitalization and high development momentum of the garment industry cluster, and the regional exhibition group, which is divided by industrial clusters, has also emerged as a major highlight of the exhibition.

　　 Exhibition Above all, every move of the clothing leading brand has contributed to the development of the industry. Shan Shan once launched a strategy of "multi brand and internationalization", and opened 14 brands with its own brand. It was the first to blow the horn of China's garment enterprises to open up the new century's strategic development.

In recent years, CHIC's overseas exhibitors have been innovating both in size and quantity. It is easy to see that the vitality and potential of the Chinese market have received more attention from overseas brands, and overseas brands are also accelerating the pace of entering China.

20 years, through the CHIC platform, we saw a number of strength brands how to promote brand image, how a group of cutting-edge brands to open up market channels, how a group of designer brands to stabilize the industry status, how a group of agents and dealers conduct brand operation......

CHIC is in the clothing industry, just like the scenery and reflection, the clothing industry's spring, summer, autumn and winter, and CHIC all depend on each other.

Precipitation through crossing: self perfection

Through 20 years, through continuous adjustment and improvement, today's CHIC is more mature and confident. Crossing is a process, and in this process, CHIC is more than just a spectator. As time goes by, more often than not, it is a positive activism. innovate It has always maintained its vigorous vitality.

After many years of development, Chinese garment enterprises have developed from simple processing and manufacturing to brand building. However, in the development of more innovative, creative and value-added products, they have never been able to achieve a qualitative breakthrough. Especially since the 2008 financial crisis, as a traditional labor intensive industry, China's textile and garment industry has been increasingly intensifying, such as labor and raw materials and other processing costs rising, low brand value and fierce market competition, and so on. upgrade And transformation is imperative.