See Business Promotion Trap &Nbsp; Season Buying Shoes, "Real Gold".

Although the discount can make many people pick up "cheap goods", is it really such a low discount? Is there really so much profit to consumers? Some bad businesses will take advantage of the opportunity to hide defective products and overstocked products in discount goods, or clearly write the whole 50 percent off, but in real terms they are inconsistent.

When buying discount shoes, consumers should still consume rationally. When purchasing, they should not only look at the price, but mainly whether they need it or not.

And before buying, it is best to compare with the price before discount, and pay attention to it.

Promotion trap:

First increase the price and then offer a discount.

This kind of sales promotion trap is mainly clothing, shoes and other consumer goods. Businesses take large discounts in the name of festivals, giving real benefits.

In fact, the price tag of many products is tagged in advance, such as a pair of high-heeled women shoes, the original price is 200 yuan, the normal situation is 20 percent off, the actual price is 160 yuan, the festival promotion, first price the price is 350 yuan, then 50 percent off

Shrink quality assurance and after sales service.

The promotional leaflets and posters of many large stores are very well publicizing, but often add a word below. "The content of this promotion is based on the shop regulations, and the final interpretation right of this event belongs to the store."

The store has detailed restrictions and regulations on the contents of the activities and products involved in the activities, so that some promotional benefits can not be enjoyed at all.

In addition, there are also some products that businesses participate in sales promotion are backlogs and unsalable goods, or defective products with certain quality problems, but they are not offered effective invoices and after-sales guarantee services by selling them out in the name of promotion. The reason is that sales promotions and gift items can not be enjoyed.

Generally speaking, there are special brand, mature and well-known shoes in the shopping mall. The price of the general dealer's purchase is about 3~4 fold of the price of the shoes, and the rental and management fees of the shopping center account for about 20% of the turnover.

Therefore, a very well-known shoe brand, even for the goods that have just passed the season or will soon be off season, will hit 50 percent off or 40 percent off at the most. This is basically no profit. The main goal is not to overstock the funds.

In addition, the well-known brands will not reduce their discounts too much for their own brand effect.

For such a "clear" shoes, consumers can buy at ease.

No matter what kind of promotional activities the mall is going to carry out, consumers should try to fully understand some declarations of sales promotion activities and some restrictive rules before they take part in promotional activities. They should not blindly pursue low prices, consider whether promotional items are in line with their needs, avoid being misled by sales promotion, impulse shopping, guard against fictitious prices, fake discounts, avoid price deception, and goods three are effective weapons against price swindling. Consumers must obtain tickets after purchasing goods or services, and require businessmen to clearly indicate purchase time, product names, prices, etc., and find the original price and false propaganda, etc., and collect relevant evidence in time to reflect the local industry and commerce, prices and other departments.

As the saying goes, "never buy anything that you never sell."

Many business promotions often contain a lot of tricks. If they do not carefully reload, they will think they are cheap and substantial, but in fact they are losing money.

When we spend our holiday shopping, we must see clearly the sales pitfalls of businesses.