China's "Denim" Market Begins To Mature

< p > since 2010, China has been Asia's largest "a href=" http://sjfzxm.com/news/index_c.asp "Denim Market" /a.

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< p > 2012, the total sales of < a > jeans < /a > in China amounted to 11 billion 500 million US dollars, compared with only 7 billion 400 million US dollars in Japan.

The rapid development of the denim industry has led many brands to begin to readjust their design, and < a > marketing strategy < /a >, so the WWD report declares.

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< p > "this is a good time for Asian a href=" http://sjfzxm.com/news/index_c.asp "> brand < /a >.

David Pun, CEO of Japanese Cowboy brand Evisu, said.

It is understood that Evisu now has about 90% of its sales performance from Asia.

Evisu, which has 120 brand stores in Asia, has 80 in mainland China.

"Consumers want to feel nostalgic, but they want different things," he said.

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< p > observe that the top 5 Cowboy brand in Asia can know the taste of domestic consumers, Levi 's, Lee, Texwood, Uniqlo and Calvin Klein.

According to Euromonitor (European market research firm), 12% of the total market share comes from cowboy brands at home and abroad.

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< p > in North America, the five major brands claim that 36.5% of the market share is in Asia and the market share in Europe is 20%.

"The jeans market is very competitive in Asia, and many of its competitors are from Asia."

Ashama Kunde, a market analyst from Euromonitor, said.

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< p > in China, the cowboy market is not a monopoly game. There are signs that the cowboy market in Asia is beginning to mature.

Richard Atkins, a cowboy expert in Hongkong, points out that the pformation of Chinese brands is very noticeable.

With the increase of customers' international travel, their tastes begin to follow the western a and the popular trend < /a >.

However, many enterprises in China have not yet grasps this degree.

"If you adjust the selling price in China, you will lose a lot of customers," Richard Atkins said. "Although Chinese consumers are willing to pay thousands of dollars for a handbag, they can not understand why anyone will spend so much money on cowboys.

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