A Popular Trend In The New Era Of College Students' Entrepreneurship

College student

Entrepreneurship seems to be very simple in theory, but it is very difficult to practice.

The main reason is that at the very beginning, college students are very prone to make mistakes, and it is also hard for them to change their minds.

What are the mistakes that entrepreneurs make, and what needs to be adjusted?

1. Places to be corrected.

1, project selection sloppy

The first problem of entrepreneurship is the choice of projects.

Many people are accustomed to starting from their own preferences, often subjectively believe that their favorite products, consumers will also like, lack of accurate investigation and rational analysis of the early market.

In addition, it is too optimistic about the development prospect of the project, and is expected to have a high level of sales and profit margins, but it is not enough to estimate its own operational capability, subsequent investment and investment risks.

2, cost accounting is not in place.

Because of the lack of experience in the first venture, many new owners tend to oversimplify the cost accounting.

First, there is a deviation in understanding the concept of "cost", that is, the cost is the rent of a company, the wages of employees and the cost of goods purchased. The two is that many hidden costs may not yet be counted, such as depreciation and maintenance of fixed assets such as computers, and the time and energy consumed by them as leaders, which leads to the fact that the actual profit situation is far from expected, and the input-output of the promotion plan is unreasonable.

3, unreasonable funding arrangements

The existing allocation of funds is not reasonable enough, and there is a lack of overall planning for the use of funds.

When the fund is used, it basically does not consider the entirety and whether there is a situation beyond the safety ratio. The subsequent capital supply chain is not sufficiently considered, and the development of the business lacks the follow-up support of funds.

Due to the reasons for fund allocation, many new bosses often suffer from serious financial pressure, and the funds are running poorly, and they soon get into trouble.

4. Emergency management.

When you open doors and do business, you will have to deal with the three religions. Even if they are not right and wrong, you have to take care of them at least.

This is not like working in a company. There are always departments responsible for dealing with accidents, even if the adverse consequences are also borne by the company.

And their own business is all their own, once an accident occurs, it may lead to business pause and closure.

Many new boss roles have not yet been converted, and usually can only be done at a loss, often due to slow reflection.

5. Simple management mode.

Management is not only internal operation management, but also involves customer management, staff management and motivation.

Because of lack of experience, many new bosses are easy to start from their habitual thinking and do things according to their own temperament, so it is no wonder that there are often internal staff disassembly and customer defection.

Two. Areas for improvement

1, from breaking through the family and social resistance adversity to start a business, to seek support from the support of prosperity.

Many typical news reports of entrepreneurship seem to break through worldly ideas and family obstacles and become adversity in the cold words of people. This propaganda is one-sided.

Only with the support of family and property, or the support of key business people, can college students increase the possibility of success.

So the first marketing task of college students is to sell their business plans to friends and family members and get their approval.

2, from ambitious to down-to-earth.

Many college students who want to start their own businesses are very ambitious and ambitious. However, these entrepreneurial plans are far beyond the entrepreneurs' abilities and resources.

So we still have to land on the ground and start business within the limits of our capability.

As we all know, "soldiers who do not want to be general are not good soldiers". Besides, "a general who can not be a good soldier is not a good general".

3, from zero capital to white hands, to moderate capital venture.

At present, there are quite a few books in financial bookstores, which teach people to do business without money, start from scratch, and "empty the White Wolf". In fact, any venture is to start capital. Registered enterprises, printing boxes, running houses and setting up a website also need thousands of yuan. What people may do is "low capital entrepreneurship" instead of "zero capital entrepreneurship".

4, from the perspective of entrepreneurial optimism, to face up to the difficulties of entrepreneurship.

We find that entrepreneurs who are 40 or 50 years old are generally pessimistic and conservative in forecasting the future, while young people are generally optimistic and excited about the prospect.

As a matter of fact, there are many difficulties in the initial stage of enterprise development.

5, from passion, enthusiasm, return to peace mentality.

College Students' Entrepreneurship must be hot, and we are also infected.

Entrepreneurship is actually a career. It is a career mode and a process of growth. It is far from enough to rely solely on short-term enthusiasm. It requires a sense of peace of mind for a protracted war.

In addition, college students are very easy to take the extreme of self-confidence and self pride. After a slight setback, they will go to the extreme of self abasement or even self abandon. At this time, we must have a sense of honor for honor and disgrace.

6, from a completely new and revolutionary field of entrepreneurship to local innovation.

College students like to do great things. They often revolutionize the industrial structure and lifestyle, and have a sense of accomplishment in pforming mountains and rivers.

But this is also beyond the ability of oneself, unrealistic.

Entrepreneurship must be innovative, but small and micro enterprises are more suitable for local innovation and small life projects, focusing on "small and special", "small and specialized", "small and fine", "small and deep" in the direction of start-ups.

7, from the equal consultation of brothers and ethics, to highlight the core figures.

College students often start with a few friends or like-minded friends to start a business together. They are usually brothers, and they are also engaged in doing business. They often discuss things well, but often have no leader. No one can convince them.

Therefore, a person should stand up and become the core figure of the entrepreneurial team, highlighting the role of "personal heroism", and in addition, the stock can not be averagely changed. The core personnel must be absolutely or relatively controlled.

8, from the use of general knowledge, entrepreneurship, to form a unique professional knowledge and skills.

Most of the knowledge acquired by university students is book knowledge, and in most cases it is impossible to make money by it.

The use of abundant research results in universities and various non service inventions of teachers can increase the know-how of entrepreneurship. Besides, college students should also systematically grasp the practical skills in the field of entrepreneurship and improve their professional skills.