Fashion Designer Wang Wei

In terms of age, fashion designer Wang Wei is not a designer of the younger generation.

Helpless in overseas mainstream market, he still has to be attributed to the "cutting-edge" group.

Wang Wei is very representative. His fashion education was completed in China. In early years, he experimenting with Mr. Chen Yifei. In 2004, he founded his studio and brand "WANGWEIGALLERY" in London. In second years, he was selected by the British Fashion Association to launch his personal series in London Fashion week. He became the first Chinese designer to climb the T stage of London Fashion week.

5 years ago, Wang Wei was selected for the selection of Chinese design power in VOGUE clothing and beauty.

Looking back, it is no longer a fresh topic to go out, and the export of Chinese models has also established a certain mechanism.

It is hard for us to see the follow - the moment when Chinese fashion designers are stepping onto the international T stage, it seems to be the end.

This is very similar to the current situation of China fashion week. After the T show, there is no commercial connection. Apart from the media coverage and the following brand promotion, it can neither lead to the trend nor bring industrial effect.

"Unlike foreign countries, brand new products show is a new round of work. Designers will be very nervous when buying orders.

The domestic designer's show is for the media to see. Several fashion week in Shanghai, Beijing, under the intervention of government power, like holding a cultural festival, just busy everyone.

Wang Wei said.

When he was in China, he had been involved in fashion weeks for several years, but the actual communication effect was very poor. "The media has changed a few people. After a few years, there is still a talk about a new person named Wang Wei."

London Fashion Week's experience may be something we can learn from.

For a long time, the London Fashion Week in the four fashion week was regarded as the weakest. As we all know, it is less industrialized than Milan, and business is less than Paris, and the level of information circulation and buyers is not as good as that of New York.

But London has found its own position. They have absorbed the most innovative designers. The design style is absurd and interesting. What they find is the imagination that the masters have lost.

Wang Wei's starting point is very high in London Fashion Week, but he has not been able to get rid of the "cutting-edge" position in accordance with the established track so far. His clothes have been sold to Paris, London, Losangeles and New York. Unfortunately, so far, they have been sold in the buyer's shop.

He is also very distressed, with height but no breadth.

In fact, many Chinese designers, including Wang Wei, have this problem. They still have no real connection with the European market, and the volume is too small. Only when they go deep into the two level market and the three tier market, can they form a scale.

To understand Europeans' spending habits, the best way is to have local teams to help you.

One of the commonplace issues for designers going out is whether design is internationalized or nationalized.

To put it another way, is Chinese background a good or bad thing for designers?

Wang Wei's point of view represents some people. He feels that he should have experience, accumulation and experience, but the most important thing is the trait. What everyone does needs strong national support. This is the fundamental and driving force for designers to develop for a long time.

Because the trend is known to all.

"In fact, the domestic fashion design environment is very good, I am very optimistic, and my brokers also feel that maybe the next designer who can influence the world can come out in China.

The biggest problem now is the internal friction of the industrial system. I think a fashion week is enough. There is no need to fight. There are many talented people in China, but the soil is not good enough.

When cuckoo and Liu Wen went out, many people thought it was not easy. We knew in the circle that there were countless azaleas waiting to be found. As long as the system was ready, there would be many talents coming out overnight.

But Wang Wei already feels lucky. Before he went to New York in 2007, the agent had opened ShowRoom for Broadway and SOHO.

"In a sense, we Chinese designers have the opportunity.

I am not worried about my Chinese background, because it will become my greatest motivation. "

He said, "I am still very modest in learning the universal language of the world to express and understand more compatibility of globalization. As a designer, I must learn."