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    Explanation Of The Term "SNEAKER Culture"

    2010/9/6 16:22:00 38

    SNEAKER Noun Interpretation

    Common noun interpretation


      

     

    (1) general terms for foot and sneakers


      

    Arch

    Arch of foot.

    There is no part of the foot touching the ground.

    Precisely the arched metatarsal bone.

    Bespoke -- customization.

    This is a professional term often used in industries such as fashion or automobile manufacturing.

    A pair of custom-made sneakers are usually made for someone who has passed accurate measurements.


      

    Dorsum

    - instep.


    Dorsiflex -- foot curve.


    Insole - inward.

    A light sole that fits the bottom of a shoe last.


    Lateral - side.

    The outer side of the foot.


    Medial - the middle.

    The medial part of the foot.


      

    Midsole

    - midfloor interlayer.

    A layer or material between the sole and the bottom of a shoe.

    In the midsole of non sports shoes, leather or rubber materials are commonly used. The midsole of modern sports shoes is made of high density foam rubber similar to EVA technology.


    Plantar -- sole.


    Plantar fasciitis - inflammation of the sole of the foot.


    Plantar Flex - foot bend.


    Toe spring -- front-end curvature.

    When the shoe is placed on a horizontal surface, the upward curvature or angle of the front part of the sole relative to the horizontal plane.


    Thermo Plastic Urethane (TPU) - Thermoplastics polyurethane rubber.

    A plastic material that can be softened or changed repeatedly under certain heat, but it can keep its shape at normal temperature.


    Upper - shoe upper.

    A shoe that covers the surface of the upper surface of the foot.

    In the past, the shoe upper is usually made of leather or fabric, and now the more high-tech synthetic fabric and materials have been widely used in the shoe manufacturing process.

    {page_break}


    (two) related terms of shoe upper


    Counter - heel and heel.

    It can often be seen in the heel of a basketball shoe, providing additional support for the root of the foot.

    It is usually hidden between the shoe lining and the exterior materials, but the heels of some sneakers are designed outside.


    Dynamic-fit sleeve - Dynamic-fit shoe covers.

    Nike a kind of shoe interior technology, the synthetic elastic fiber shoe sleeve of this seamless line can completely wrap the feet and provide better comfort and support.


    Foamposite -- Nike's vamp technology is made of a polyYaan ester based material.


    Full-grain leather - full grain leather.

    Full grain leather is the most durable leather.


    Lycra - lycra (synthetic elastic fiber).

    It is a trademark of an elastic textile fiber mainly composed of polyYaan ester.

    The professional name of this material is spandex.

    Lycra is often used in the Dynamic-fit shoe cover design of Nike.


    Monkey paw - Monkey claw.

    Nike technology, which is based on thermoplastics polyurethane rubber material, is usually included between sneakers and external materials, and provides additional ankle protection measures to prevent injury to the medial side of the ankle.


    Neoprene - chloroprene rubber.

    Synthetic rubber produced by polymerization of neoprene is widely used in weathering products, viscose soles, coatings and rocket fuel.


    Mubuck -- suede leather.

    It has good air permeability, supporting and abrasion resistance.


    Patent leather -- lacquer.

    Glossy leather material.


    Suede - suede.

    Leather with fuzz.


    Gore-fex -- Nike's vamp technology.

    It has good waterproof performance and is usually used in outdoor shoes or field jogging shoes.

    {page_break}


    (three) terminology for midsole and outsole


    AdiPRENE -- Adidas's shock absorption technology.

    AdiPRENE is an elastic material designed to provide wearers with shock absorption when walking. It is usually used in the heel part of shoes.


    AdiPRENE a - didAs's shock absorption technology.

    AdiPRENE is similar to adiPRENE technology. The difference is that adiPRENE is more flexible and is generally designed to provide better forehand power.


    Air - air cushion.

    Nike's shock absorption technology is now being applied to many different types of shoes.

    Air technology was invented by Marion Frank Rudy in 1984. Its technical principle is to compress compressed gas into the "package" made of polyYaan ester material, and the volume of these gas molecules is too large to enable them to pass through the poly Yaan ester isolation layer.

    In 1997, Nike ended its technological monopoly on Air, allowing competitors to produce shoes based on Air shock absorption technology, which is why we can see more different brands of air cushion sneakers in the market now.


    Air, Encapsulated - compressed air cushion.

    The air cushion is compressed into the midsole of the shoe and can not be seen from the outsole.


    Air, Max - high pressure way, special gas is poured into a tough synthetic rubber, the air cushion pressure is composed of different pressure chambers by 5psi.10psi.20psi.25psi, and more shock absorption performance.

    And usually Max Air based sneakers are relatively few in midsole interlayer, which is based on foam rubber damping materials, so it can properly reduce the weight of the shoes.

    Max Air is usually visible and is usually used in the front and rear parts of shoes.


    Air, Total - the whole foot air cushion.

    It is an upgraded version of Max Air. It is made up of several different cushions. It provides safer and more comfortable protection and shock avoidance for athletes.


    Air, Tuned - evolved from Max Air, consists of a group of hemispheres made of polyYaan based materials which are placed opposite to each other to provide additional shock absorption performance of sports shoes in specific areas.


    Air, Zoom, an advanced shock absorption system based on Nike Air technology, provides faster response and cushioning performance closer to the ground.

    The Zoom Air-sole unit is made up of two layers of high-density nylon elastic fiber three-dimensional fabric sealed by the Yaan ester gasbag.

    Such a combination makes the elastic fiber react quickly when the air cushion is subjected to strong impact, and the pressure will disperse rapidly. This effect is similar to that of trampoline.

    Most of Zoom Air is often placed in the front part of basketball shoes, but a few times are used in the heel part.


    DMX - Reebok's shock absorption technology, a technology combining air cushion shock absorption technology with gas flow system.

    The mobility of gas in air cushion is realized by several interconnected gas chambers.

    When subjected to impact, the gas will flow rapidly from the compressed air chamber to other gas chambers, and then return quickly, so as to achieve the purpose of cushioning.


    Ethylene Vinyl Acetate (EVA) - vinyl acetate fiber.

    Light and flexible chemical synthetic substances.

    Most manufacturers use EVA material in the manufacturing of the midsole of shoes.


    Flex grooves - curved grooves.

    The front palm is used to raise the curvature of the front palm.


    Herringbone - herringbone pattern.

    The texture of the tortuous pattern used in the outsole of the sports shoes can provide good grip performance.


    Harmonix -- AJ1's shock absorption technology is based on the principle of filling gas into the air bag encapsulated with polyYaan ester skeleton structure at low atmospheric pressure.

    It is used to provide a higher level of rear impact protection with And 1 Springz geometry technology.


    Outsole -- the outermost sole that touches the ground.


    Phylon -- lightweight and flexible buffer material made from heated compressed EVA foam rubber.

    Phylon is a unique patented technology of Nike. It is usually used in the midsole of the forehand, but sometimes it is used in the midsole.


    Polyurethane (PU) - poly Yaan ester.

    A high density durable material based on foam rubber which is often used in the midsole of the back.


    Springz Geometry - a dome type midfloor sandwich that is used to absorb impact force on the rear heel and And 1 Harmonix damping system.

    When there is a downward force, it will force the dome to deform and absorb the impact force. When the downward force is disappearing, it will soon return to its original state.


    Shank -- shoe core gasket.

    Hard bars are usually inserted into the sole and bottom of the palm part by carbon fiber, thermoplastics polyurethane rubber, wood fire and smooth leather.

    The shoe core gasket of basketball shoes provides extra palm support and keeps the front and rear palms consistent.

    {page_break}


    (four) other related terms


    Pro - upgraded version.


    SB -- the abbreviation of SKATEBOARD, the Chinese meaning is the skateboard, which represents the shoe section is DUNK SB.


    FA -- Foot Action special color version


    AP - Asian shoes, specially designed for Asian people.


    LE - refers to Limited edition, that is, limited money.


    ND -- New Design represents the new elements of shoes used in the original design.

    )


    NU - NEW, mainly JordanBrand's new shoes designed to be inspired by original air jordan shoes, and shoes represented by Nu retro.


    RETRO - complex style, with Air Jordan shoes as the main engraving.


    FL -- a special color version for Footlocker shoe stores.


    FNL -- a special color version for Finish Line shoe store.


    B - Back additional money, which is not intended to be the color, but later introduced shoes, will be added after the name "B".


    Sample -- sample shoes, which refer to the footwear of a proposed proposal, have been produced for decision making purposes, producing only about forty pairs.

    That is to say, shoes made for decision making and reference are 9 yards for men and 7 yards for women. They are used only within the company, and only forty pairs are produced at most. Therefore, in a sense, they are limited, and most of them are hand-made, some of which are not going to be listed or wrong versions, so these are of great value to the market. Besides, Sample also represents shoes specially produced for players, with special marks representing the players.


    SC - Sports Classic classic sports shoes, that is, some once launched the market trend of shoes re issued the name.


    Prototype -- Trial shoes (also known as assembled shoes), refers to the production of a very small number of shoes, which are only worn by individuals or organizations, and will not be sold publicly.


    Picture sample -- sample shoes for photography, so the quality is poor and can not be worn.


    TB Team Basketball - player edition, that is, shoes designed or matched for teams or sports shoes.


    SC -- the abbreviation of Sports Classic, meaning the classic sports shoes, refers to some of the classic shoes that once had a great storm in the market.


    QS - Quick Strike originally meant the "fast ball" of baseball pitchers, but in NIKE's market offensive strategy, QS is the touchstone of the market.

    NIKE usually sells the "QS" section, which is used to test the market reaction. If the market reaction is very good, it will be revised or re engraved into the new season's reservation list.

    That is to say, to cater to the trend of sports and casual shoes at that time, the style of "no early warning" suddenly rushed out.


    CA - City attack, Nike not only attaches importance to famous sportsmen, but also cares about the elite athletes from schools and districts. They go deep into cities all over the world and communicate with the most grass-roots opinion leaders in the streets to find out cool things that can guide popular culture.

    For example, the "three to three city match" held in China is called CA for promoting and commending the development of urban and community basketball.


    NT - Niketown, the "NIKE Town" in Chicago, USA, is the theme park opened by the NIKE company 1992, covering an area of 60 thousand square feet.


    DS - Deadstock brand new product - it can be said that the shoes had not been worn before, and in the perspective of auction, they usually mean not even shoelaces.


    NDS -- Nearly Deadstock, a brand new item, means that the shoes have not been worn out before, but are worn only in test shoes.


    Condition -- a good condition for a pair of second-hand shoes, commonly seen on second-hand auction sites, of which 1 represents a better state with a minimum of 5.

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