Luxury Goods In The World Are Growing Fastest In The Chinese Market.

The average price of the British luxury car Bentley is 3 million 500 thousand to 7 million yuan. At present, at least one of every 10 cars sold in the world is sold to the mainland of China.

Other luxury cars, such as Rolls-Royce and Lamborghini, are one of the ten in China.

Swiss luxury watches

"The enthusiasm of luxury goods in the mainland is indeed higher than that in ordinary areas."

Tang Qili, the top luxury agent in the world and chairman of Hongkong yew group, said in an interview with Xinhua news agency.

Seeing the potential of the luxury market in the mainland, two years ago, Tang Qili decided to let the Yao Lei, a business anime, pform completely and specialize in selling luxury goods in the mainland.

Now, Yao Lai has 10 of the world's top luxury brand agents, including cars, watches and jewelry.

As of the first fiscal year of March this year, Yao Lai achieved a turnover of HK $1 billion 220 million, an increase of 100% over the same period last year.

Tang Qili believes that the rapid development of the mainland economy and the pursuit of taste life by the new rich class bring opportunities for the rapid development of the company.

According to reports, nearly 80% of the world's top luxury brands have entered the Chinese market, making China the fastest growing region in the world's luxury market.

A report by the Chinese Academy of Social Sciences earlier this year showed that total consumption of luxury goods in China totaled 9 billion 400 million US dollars last year, with a global share of 27.5%, and first surpassed the United States as the second largest luxury goods consumer in the world, after Japan.

The report predicts that by 2015, China's luxury goods market will account for the first place in global luxury goods consumption, reaching 14 billion 600 million US dollars.

In addition, the Wealth Report of Hurun 2010 shows that China has 975 thousand millionaires, an increase of 6.1% over the same period, of which 151 thousand of Beijing's millionaires are the most wealthy families and millionaires.

With regard to the rapid development of the mainland market, Tang Qili said: "after so many years of reform and opening up, some people have become rich and accumulated some wealth. But China has been regarded as a" world factory "before, and no one has noticed its strong demand.

"Many Chinese people have avoided the global financial tsunami," he said. "Thanks to the fact that the renminbi is not convertible currency.

China is a safe haven when the financial tsunami hits, which is very beneficial to China's rich. "

Tang Qili, a senior colleague familiar with the global luxury industry, told Mr. Tang Qili that he was surprised by the speed of the development of the luxury market in the mainland. In contrast, Japan's trend was slow, and the India market was hard to enter.

Tang Qili said, "from the end of the 60s to the beginning of 70s, Hongkong began to develop luxury goods to the present level. After 30 years, the mainland's cognitive learning speed is much faster."

At present, Yao Lai has less than 3% market share in the mainland, and Tang Qili believes that it can continue to grow in the future.

"If the total consumption of luxury goods in China can reach US $14 billion 600 million in 2015, this is also considerable."

However, Tang Qili also pointed out that "the mainland's luxury consumption market is not yet mature."

He said that it may take 5 to 10 years or even longer for the mainland market to mature and luxury goods will enter middle class families.

There are various types of customers: mine owners, rich two generation, real estate developers, financial services practitioners and industrialists.

Speaking of the motives of customers buying luxury goods, Tang Qili said, the market is open, and consumers have the opportunity to buy luxury goods, for certain reasons.

Some people have accumulated some wealth through struggle, rewarded themselves through this way, and others have used this "high-profile" approach to win more opportunities because of their work needs.

When it comes to customers who do not demand the best but the most expensive, he said, this is the immature performance of the mainland's luxury consumer market.

"To understand the brand history of luxury goods you buy, the distinction between similar products, the characteristics of functions, and so on, the price is not the point."

It seems to taste wine, from cellar, bottle to taste, every little detail concerns the quality of wine, but not the most expensive.

For some of the rich who have been criticized for "flaunting", Tang Qili believes that people who are able to buy luxury goods have no choice but to buy such valuable products that they want to make others aware of. This kind of psychology can be understood, but they should be expressed in an appropriate way, otherwise they will become a show off.

Tang Qili said that the pformation of mentality requires time to precipitate.

Compared with the cumulative number of European rich people, most of the rich in the mainland are the first generation.

The average age of the European billionaires is over 60, while the Chinese billionaires are about 15 years younger.

"Some European rich families have entered the fourth or fifth generation.

For some of the rich people I know, the famous paintings collected at home are worth millions of dollars, but they only drive economic cars at work, but when they enjoy their personal life at weekends, they will drive out the open roadster.

I asked them why they answered that they were afraid that people would say they flaunt themselves.

Tang Qili believes that luxury brand agents also have the responsibility to "educate" consumers and infiltrate more brands behind consumers.

He said that as a luxury sale, it should have higher professional quality than general merchandise sales and provide star service matching with merchandise.

Tang Qili said that he had come into contact with more wealthy people in the mainland in recent years. They no longer blindly consumed luxury goods, but because they understood and loved and enjoyed it, because he appreciated the design and function of goods and consumed them, which he liked to see.