Guangdong Export Shoes Will Show The Trend Of High And Low Monthly And Downward Trend.

On September 6th, statistics from the Guangdong branch of the General Administration of Customs showed that Guangdong province was 1 to July this year.

However, as the inventory of main export markets is saturated and the enterprises are short and single in succession at the beginning of the year, the challenges faced by Guangdong's export enterprises are just beginning.

As early as the beginning of the year, the Guangdong provincial foreign trade and Economic Cooperation Department predicted that external factors such as the long-term shrinkage of foreign demand and the increase of trade barriers after the financial crisis, together with the internal causes such as the appreciation of the renminbi, the rapid increase of labor costs and the adjustment of export policies, will make Guangdong's export this year before the trend of high and low. In the second half of this year, many Pearl River Delta enterprises will gradually fall into the dilemma of "half a year's death and the second half of the year".

Huang Rirong, chairman of the main export to Europe and the United States (Hongkong) metal products factory limited, said that the export volume of the factory increased by 20% in the first half of this year, but as the inventory in the European and American markets gradually became saturated, exports began to decline in August, and the fall was 30%.

Huang Rirong said that the order period of metal products is usually 1 to 2 months. His current orders can only be achieved in October. He is not at all sure about the orders at the end of the year.

Jin Yuan, former chairman of Hongkong footwear industry association and chairman of Hongkong shoes manufacturing Co., Ltd., told reporters that the profit of shoemaking industry has been relatively low and competition is fierce. At present, the main markets such as Europe and America have not yet been restored, and many enterprises have adopted small profits and multi sales strategies in order to fight for orders, which has also led to premature saturation of export market inventory and reduced orders. Jin Yuan

Customs figures show that between 1 and May this year, 1 billion 690 million pairs of shoes exported from Guangdong port were 33.8% higher than the same period in 09 years (the same below); the value was 4 billion 690 million US dollars, an increase of 16.3%; the average export price was reduced by 13% per US $2.8.

"In order to survive, enterprises have to buy orders through low prices. The order of customers has shrunk dramatically in order to reduce the risk of backlog. These two reasons add up the phenomenon of footwear exports rising or falling in the first half of the year.

"Gao said that he was worried that such shoemaking enterprises would be unable to receive orders in the second half of the year.

Fake prosperity and external demand have not yet been restored.

In addition, Gao also told reporters that this year, with the rapid economic recovery of the mainland, the phenomenon of lack of work is happening again.

In order to recruit workers, shoe companies have to raise their wages, with an average increase of about 10%, thus increasing production costs.

Because of the long-term expectation of RMB appreciation, the profit margins of export enterprises are being further compressed.

In fact, as early as this spring, the Guangdong Provincial Department of foreign trade and economic cooperation pointed out that the export orders rebounded in the first quarter, largely due to the need for European and American dealers to replenish inventory, which is not the same as the export situation before the outbreak of the financial crisis.

Facts show that after the financial crisis, the main market demand in Europe and the United States has not fundamentally recovered, and the lack of rigid market demand has not really reversed. Exports in the first 7 months of Guangdong are still below the national average.

Moreover, according to a survey at the beginning of the year, short-term orders, loose orders and small bills in export enterprises still account for a large proportion.

60.3% of the enterprises indicated that the delivery date was within 3 months. 18.8% of the enterprises indicated that the delivery date was within 1 months. 14.8% of the enterprises indicated that the delivery date was within six months, and only 5.3% enterprises had received the export orders for 2010.

The Guangdong foreign trade and Economic Cooperation Department said, "the shrinkage of external demand will be in the medium and long term. At the same time, trade protectionism is becoming more and more intense, the international trade friction has increased significantly, the pressure of RMB appreciation has increased, and a series of trade wars and exchange rate wars are quietly starting.

"A number of factors will make Guangdong's exports this year show a trend of" before, after, and after the month. "