2010/2011 China Cashmere Knitted Fashion Design Competition

The theme is distinct and permeated with environmental protection concept.

The theme of this competition is "fashion and environmental protection". Most of the finalists are bold in designing this theme.

The cashmere stripe, which is used in the concise and quick line matching, makes the work full of strong pastoral color and gives people fresh and aesthetical feeling. The theme is "Xuan", which shows the earth that has been damaged by many exaggerated holes on the trouser legs of the cashmere union clothes. It also brings people's visual impact. At the same time, it also reminds people of the urgency and importance of protecting the environment. The theme is "ink melting", which combines traditional Chinese ink with modern fashion modeling, and symbolizes the meaning of ink and wash painting through the form of digital printing, so that the idea of fashion and technology can be perfectly integrated without any implicit beauty. In a work entitled "phantom", designers bring inspiration from the south of the Yangtze River.

As the first cashmere knitted fashion design competition to debut in the domestic apparel industry, the environmental protection is the core theme.

The recently concluded world climate conference in Copenhagen has made people familiar with the "low carbon economy" and has attracted consumers' attention.

As a special animal fiber and high-grade clothing material, cashmere is prone to deformation due to environmental impact, which has been controversial in the clothing design field.

But with the improvement of people's living standard, the total consumption of cashmere products has gradually increased.

How to guide people to consume moderately and rationally and realize the harmonious development of cashmere and environment has become a topic of common concern for governments at all levels and environmental protection organizations. From this level, the theme of environmental protection is the theme of the competition, and it is also the common responsibility of the host and host of the competition.

Fashionable in style

Fashion is the hottest topic in cashmere industry in recent years. From Gilles Dufour's signing of Erdos to more and more cashmere fashion conference, all of which indicate that the cashmere fashion era is coming.

But compared with other clothing, cashmere fashion is obviously backward.

The design competition is obviously also to explore the beauty of cashmere fashion.

In spite of the competition, both the designer's age and design work are a little green, but the understanding of fashion and the grasp of fashion color are commendable.

In most works, the traditional design mode of cashmere is broken, the traditional model of straight tube has become the design of waist collection, and the functional application of various folds and accessories has made us see many fashionable elements.

Li Hongbin, deputy director of the Qinghe cashmere products market management committee, said that a notable feature of this competition is that most students in professional colleges and universities are mostly born in the late 80s and early 90s of the last century. Although their understanding of knitted cashmere is not professional enough, their design style should reflect the aesthetic concept of this generation.

With the younger generation of cashmere clothing consumers, people in this age group will become the main consumers of cashmere clothing in the next few years.

Therefore, attention should be paid to the attention of these works and the fashion elements in these works.

Discovering talents to show the beauty of cashmere

"Before I took part in the competition, I did not touch cashmere, but I only thought about it, and I really felt the inherent attributes of cashmere through visiting Qinghe enterprise."

A contestant from Tianjin University of Technology said.

When investigating competitors, many people said that the design of cashmere is not professional, due to lack of relevant design experience and cashmere texture.

The way of expressing the theme of the work is different from reality.

In fact, this phenomenon is not only reflected in this competition, but also in the entire clothing industry, the phenomenon of professional designers in cashmere fashion is also very prominent. Whether it is related institutions or professional design departments, there is no professional teaching content for cashmere dress design, and most of the cashmere fashion designers in various enterprises are amateurs or halfway through.

The characteristics of cashmere raw materials are slippery, glutinous and soft, making it necessary to consider the influence of their materials on fashion design when they are in fashion design, otherwise they will be mixed with ordinary wool knitted products, so it is difficult to reflect the value of "soft gold".

The knitting design competition also fully exposed this problem.

Guo Ruiping, deputy director of the clothing art design department of Beijing Institute Of Fashion Technology, said: "the contest reflects that designers do not have enough understanding of cashmere materials, mainly because designers lack the perceptual knowledge of cashmere."

In this design competition, many players used too many layers and wrinkles to show the texture of cashmere, but in fact, after the relevant process was processed, the same effect could be made on the net surface cloth.

Therefore, many designers came to Qinghe, revised the original plan, and removed the extra folds.

When the finished garment is processed through the final "down" process, the elegant feeling and soft beauty of cashmere can be reflected, and the contestants' astonishment is beyond words.

"Works are much better than imagined.

Through this design competition, I really fell in love with cashmere fashion design. If I had the chance, I would like to design more cashmere products in the future career, and explore the beauty and charm of cashmere more fully.

A participant's speech on leaving Qinghe River became the voice of most contestants.