Red Beans And Other Clothing Enterprises Are Careful Of Diversification Is A Big Trap.

At present,

5 years ago, Morgan Stanley had a survey that divided the profits of several major companies in the world into three, and the enterprises with the lowest profit margins were diversified enterprises.

Those companies that are at the bottom of the business are better.

That is to say, the profit of specialized enterprises is higher than that of diversified enterprises, and those that are really at the top are relatively diversified enterprises.

Relative

Red beans are also shrinking in some ways. For example, we used to make hubs, and that factory has now been turned off.

There are batteries, because environmental protection requirements, we also turn off.

Now, our energy is mainly on our main clothing, as well as biopharmaceutical and tires.

It can be said that the road of red bean is not diversified, it is a relatively diversified road.

In the process of relative diversification, there may be some doubts.

For example, why do you sell tires instead of red beans? I think so. If brands are very well known in an industry, you can continue to use this brand in related industries. However, using the same brand in the two industries that are not related will result in this increase.

For example, tyres, we call the red bean tires, that red beans are made of clothing, and then sell the red beans tires, when the tire is very high, the clothes will not work.

Therefore, the name of "red bean" is most suitable for the clothing industry, and the brand name of the tires is also very good.

Now, our brand has also been recognized.

Practice has proved that different

Just now, we need to use different brands in different industries. Why do we have red beans in a garment industry? We also have lovesickness and Acacia beans, which are operated by a series of brands. Actually, we are facing different consumption levels according to the requirements of market segmentation.

For example, the lovesickness is mainly for the wholesale market, is facing the blue collar; the red bean brand is mainly in the specialized shop, aiming at the white collar.

Therefore, there is a different positioning for different groups to distinguish with different brands, which is also a more successful practice internationally.