Hanzheng Street: "Brand + Wholesale" Can Not Be Less.

Time flies.

Today, "the first street in the world" has long been left behind by Wenzhou, Shaoxing, Yiwu and other similar markets.

Wholesale markets in neighboring provinces such as Zhuzhou and Zhengzhou are also rising, eroding Hanzheng Street's radiation coverage.

With the flood of water and goods, the quality of the goods has been up and down, and the space and traffic constraints have been faced, the re layout is much more difficult. Is Hanzheng Street really going to be a history under the slap of the times? What is the way to Hanzheng Street's upgrading and development? "Hanzheng Street must build brand and uphold the wholesale tradition."

Lin Jin, executive director of Hanzheng Street brand clothing wholesale Plaza, said.

This large brand clothing wholesale Plaza with Zhejiang businessmen's background is setting up a new benchmark for Hanzheng Street's two venture.

"In Hanzheng Street."

Hanzheng Street brand clothing wholesale Plaza stands in the middle of Dufu road in the core area of Hanzheng Street, the geographical center of Hanzheng Street.

In Hanzheng Street, it has a small parking lot.

Relatively leisurely space, let the brand Plaza from the dense.

This is indeed a special square.

Unlike other big markets in Hanzheng Street, it seems like a large clothing monopoly store without any room for cramped and cramped space.

The floor space is spacious and clean, the elevator does not stop running, the shop is exquisite and exquisite, even the hanging ornaments in the patio are also the demeanor of large department stores.

Though it is a wholesale Plaza, it is difficult to see the "grand heap" of the traditional wholesale clothing market, which is "stacked high and high, with layers of code". All shop decoration and display of goods are high-end shopping malls style.

If no one tells you this is Hanzheng Street, you will feel like you have reached a large department store square.

In the Plaza, there are not only wholesalers from all over the world, but also many fashionable men and women who are shopping.

"To Hanzheng Street to find the feeling of shopping, only come to us."

Lin Jin said.

If only from the "appearance" that Hanzheng Street brand clothing wholesale Plaza has anything special, apparently too superficial.

"Brand + wholesale" can not be less.

There are historical reasons for the flooding of Hanzheng Street's parallel imports.

"In the early days of reform and opening up, materials were still scarce, and people's purse was not warm. So," wearing clothes for three years, old three years, sewing and making up for three years "," wear warm on the line, cheaper and better "; and at that time, market management was not standardized, and the quality of goods was difficult to guarantee.

"Lin Jin analysis.

"However, with the progress of the times, the development of the economy and the continuous improvement of people's living standards, Hanzheng Street will never return to live on parallel imports."

Lin Jin said.

"People are not just wearing warm clothes, but also wearing fashionable clothes.

Wearing clothes to talk about brands, this brand awareness is very early, when everyone has money, will soon turn this consciousness into a realistic consumption policy, and the space of parallel clothing will gradually lose.

Lin Jin thinks, at present, the customers of the consumer line brand clothing are after all a few, the most market space is the two or three line brand.

The quality of these brands is guaranteed and the price is not high. It can be said to be a combination of "good quality and low price", which meets the huge market demand.

The clothing brand in Hanzheng Street brand clothing wholesale Plaza is also dominated by two or three lines.

The wholesale market is based on quantity, so the price has advantages, and the fundamental reason for the popularity of the brand Plaza is self-evident.

"We not only play the brand, but also insist on the wholesale tradition of Hanzheng Street."

Lin Jin said.

"As soon as we arrive in Wuhan, we are shocked by the commercial development and competitiveness of the city.

It is rare for a city to own four commercial listed companies.

Now, many foreign department store brands have also entered Wuhan, and competition can be seen as white hot.

Even if Hanzheng Street wants to be reborn, it can not compete with them or insist on wholesale.

Compared with the first-line brand, the two or three line brand clothing price is not so high, relatively speaking, it is more suitable for Hanzheng Street's large-scale wholesale features.

The ebb tide left high-quality business groups.

To ensure the quality of the brand, the quality of the merchants is the top priority.

Lin Jin said that the management model of the brand square is different, it is not simply to rent out the pavement to take the money, the square will do a lot of things, the purpose is only one: the most good faith, the most guaranteed brand, the strongest business business.

Lin Jin said that the merchants who want to enter the brand Plaza are not just paying the money.

For merchants who apply for entry, brand Plaza has set a low threshold.

First of all, merchants must have the agency qualification of the relevant brands. The brand must be complete with five certificates, ensuring that the trustworthy products are guaranteed by quality and guaranteed after sale.

The fake brand names that are visible everywhere are not at all standing here.

After the professional examination of the brand Plaza, merchants can enter, but they can not get a formal business contract.

After half a year's inspection, the brand square will also conduct a comprehensive evaluation of the "half year summary" for the merchants to see how their business ability is and whether there are customer complaints before deciding whether to sign a contract with the merchants.

Lin Jin disclosed that every year, the brand square would assess and score each merchant. For those who are not well managed and complain more, they will help education first, but they will not be decisive if they fail.

After nearly three years of development, the elimination rate of more than 1500 merchants here has reached 50%. The competition is fierce and very cruel. But the final result is that the ebb tide is basically a quality business.

With the support of high quality merchants, the brand and service of the brand Plaza can be supported to attract more powerful merchants and enhance the "self value" of the brand Plaza. In the past three years, our rental rate has reached 100%, and the rent has increased by nearly 80%.

"Advance payment" wins consumer trust

In the past Hanzheng Street, because of its double quality and credibility, it is best not to regret buying things, because the return of goods is a difficult thing in Hanzheng Street.

In brand Plaza, this is no longer difficult.

After entering the brand Plaza, each merchant also pays a certain amount of after-sale deposit, which is not "apportionment", but a reserve to provide customers with "early payment" service.

In the after-sale link, the brand Plaza practices a high standard of its own rules, for the returnable goods, the Plaza will be retired.

Lin Jin, for example, before last Spring Festival, a merchant sold the last piece of fur to a customer with a clearance price of about 3000, and agreed not to return it orally.

However, the customer was not satisfied with the purchase. He wanted to return the goods, and the merchants were naturally reluctant. The square said nothing, he took the lead first, accepted the customer's return, and paid the money in advance, then he went to negotiate with the merchants again.

Although the "advance payment" system has added some "trouble" to merchants in the square, it has won the trust of consumers and won credibility and good reputation for the brand Plaza. This is also a new image that needs to be established urgently in the development process of Hanzheng Street.