How To Make The Hot Sale Of The Clothing Enterprise Unstoppable (1)

The world is unfair.

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There is no doubt that every boss wants to be there.

So, what should the clothing enterprises do to do the basic work that affects sales? From then on, let unpopular sales be unstoppable. Shen Haizhong, a veteran practical marketing expert and dealer's hot sales expert, analyzed and summarized the actual sales experience of the first-line clothing market for many years, and concluded that the clothing enterprises could improve their daily sales performance at the fastest speed from the following aspects, and through a comprehensive effort after a period of time, the success of the hot sales is coming to the end, not a dream.

First, the brand image is vivid.

At present, many clothing brands and products are not very clear in their selling points and images, resulting in consumers' deep cognition of their brands and products, and the chance of sales turnover often runs away from them.

Obviously, the current consumers are very concerned about the details of the product, such as the selling points and characteristics of the brand. Most consumers want to buy a product with a clear selling point and a distinctive brand image, so that they will be very comfortable to wear, because consumers have deeply recognized and liked this product in their hearts.

Therefore, for the clothing brand and product that the product selling point is not clear and the brand image is not distinct, this basic work should be comprehensively optimized, because this is the pursuit of the majority of consumers.

Two, adjust the price system.

Consumers have their own expected value and accepted sales price for clothing products. Obviously, when the value and price of our clothing products are consistent with the inner needs of the target consumers, it is easy to achieve sales pactions quickly, but on the contrary, it is very difficult.

At present, the sales of many garment enterprises are not ideal. A very important reason is the price.

This price problem is not simply the reason why the price of the product is too high or the price of the product is too low. It is more related to the reasons of brand value, product selling point, product style, product color and preferences.

Therefore, in order to achieve good terminal sales, clothing enterprises must combine their target objects, consumer psychology, product selling points, brand image, product styles and other aspects to formulate a scientific pricing system, which not only protects the profit margins of enterprises and distributors, but also meets the real needs of the target consumers.

Three, rich style and color.

product

Four, large-scale marketing activities.

Large marketing activities are a good way to promote the excellent sales of clothing products. However, most of the garment enterprises do not carry out thematic marketing activities at present. Moreover, seasonal promotional activities in shops are also "small and petty", such as buying a ten percent off, buying twenty percent off pieces, and so on, so that most consumers will sneer at it and their feet will never stop.

Therefore, clothing enterprises should change the traditional marketing concept, that is, not to open shops, simply purchase in the store and other consumers, but should control the cost and combine the product, brand, market, competition and other multiple factors, and launch the large-scale theme marketing activities that are very attractive to target consumers, so that consumers can take the initiative to find the door and quickly achieve excellent purchase.

Five, develop appropriate promotion.

It is very necessary for garment enterprises to become the best sellers in these markets and carry out appropriate market promotion for many national market and county-level market.

However, at present, most clothing enterprises are lazy to start this work. First, they feel that they spend money. Two, they think that the effect may not be good. Three, they are all in business. (more Shen Haizhong's marketing articles search for "Sina Shen Haizhong blog" click on related columns), and sales of field or floor shops, few enterprises start marketing, so they are too lazy to do so.

As a result, many clothing enterprises in prefecture level county-level cities shop, the monthly sales is one or two yuan, the cost of all kinds of removal, almost nothing left, or even three yuan, five thousand yuan, life is very difficult.

This is obviously a wrong way.

Needless to say, to achieve good terminal sales, proper marketing is essential.

Six, optimize VIP marketing.

Clothing enterprises should be the most VIP enterprises. However, most garment enterprises only do the surface work of VIP marketing, that is, they do not give full play to the actual role of huge VIP cards, making VIP cards nominal, and it is difficult to produce several sales pactions in a year.

In fact, clothing companies should try their best to let VIP cardholders buy products over and over again every year, whether they are spring and summer products or autumn and summer products.

Therefore, garment enterprises should make further efforts in the aspect of VIP marketing, strive for the sales performance in January, at least 1/5 or even 1/3 of their share comes from the purchase of VIP.

This is entirely possible.

The above six aspects, seemingly ordinary, but the real content and other related content do solid work well, and in the sales terminal after a period of "temper", terminal sales will achieve rapid rise.

Therefore, in order to better help garment enterprises to control costs, do not change shop decoration, store location, and so on, through the scientific optimization of related basic contents, and then achieve better or even hottest sales performance step by step, senior experienced marketing expert and dealer fire sale expert Shen Haizhong will take a series of articles entitled "how to make hot sales unstoppable for clothing enterprises" as a general heading, explain the above contents and other related contents in a concise way, so that more clothing enterprises can do the above contents in a solid and high-quality manner, strive to lead the market demand and meet the needs of target consumers, and use actual actions to ignite the terminal's huge sales, so as to truly make real hot sales unstoppable.

(a series of articles, to be continued)