Shanghai Gold Cora Dress Breakthrough Innovation &Nbsp; Open The Kapok Era

　 First contact " Kim Kola "This brand always reminds people of koala bears and the warmth from inside to outside in cold winter days. With the popularity of brand concept, "golden Cora" is not only a brand name, but a symbol of technology, innovation, quality and emotional integration.

Shanghai golden Cora Clothing Co., Ltd. is a joint stock enterprise with independent research and development, design, weaving, dyeing and finishing, garment processing, marketing and brand management. It has brand marketing companies in Chongqing, Sichuan, Shaanxi, Xinjiang and Hunan respectively, and has three professional clothing and knitted fabric production bases in Shanghai and Chongqing.

Chongqing City gold Cora Clothing Co., Ltd. is an important production base for the gold Cora. The one or two phase of the project has been put into operation since 2007, and the middle and high grade knitted fabric weaving workshop has been established. Underwear Production workshop, household clothing production workshop, warehousing and logistics distribution center. After the completion of the third phase project, it will occupy an area of 100 mu, with a total investment of 105 million yuan. It will become the largest weaving base for knitted fabrics in Southwest China.

Chongqing 3533 gold Kola knitting printing and dyeing Ltd. is the leading large-scale knitted fabric dyeing and finishing enterprise in China. Formerly known as the 3533rd factory of the Chinese people's Liberation Army, the company is located in Jiangjin de sense Industrial Park, Chongqing, which integrates product development, weaving, printing and dyeing, finishing and testing. The company has advanced temperature and high temperature overflow dyeing equipment, set up a technology research and development center, is committed to developing green, lightweight, comfortable and healthy new high-grade knitted fabric.

Breaking through innovation and opening up the kapok Era

"In the past few years, the thermal underwear industry has gone through a fierce market battle. This is undoubtedly a nightmare for some brands, but for other brands, there are huge opportunities in the crisis. In the past, simple price wars, concept wars and advertising campaigns were gradually evolving into a battle of core technological competitiveness of enterprises. Kim koala related responsible person said. In 2000, King Kola realized that only by mastering the core technology can we win in the fierce market competition.

Therefore, with the courage of "dare to be the first", the kinkali people built 100 thousand mu of kapok planting base in Yunnan, and jointly established the only kapok fiber and Spinning Technology Institute in Shanghai and other institutions in Shanghai. After three years of hard work, they first broke through the global kapok spinning technical problems, and successfully developed the kapok ring spinning technology with independent intellectual property rights, producing the kapok fabric, which is ahead of the international level, and won the national invention patent. This technology is also known as "golden Mu cotton". With the newly launched kapok underwear, there are thousands of chain stores and counters in the country. The heat retention rate of Kau cotton kapok underwear is 1.75 times that of the national standard, the rate of mite removal is 87.54%, and the antibacterial rate is as high as 99.4%, which is more breathable and comfortable than traditional thermal underwear. After 10 years, King Kola has become the "gold" sign of China's underwear industry, and has sounded the horn of the kapok era.

As the only underwear enterprise specializing in kapok fabric technology promotion and product production and sales, Kim koola, at the current needle Expo, will display its home furnishing clothing series and knitted fabric series besides the kapok underwear products, and explain its persistence and pursuit of innovation with a wealth of products.

Convey love and show a friendly image.

If you want to stand out in so many underwear brands, it is difficult to produce a great underwear brand by relying solely on capital and technology. In addition to the strong product R & D capability of the golden Cora, leading the market, the image of affinity is also the key to the ultimate consumer. Kim koala relevant responsible person said. King Kao opened up the sales mode and built up the largest "FC workshop" in the Chinese industry. It combines cultural experience, theme interaction and quality display as a whole. It contains profound cultural connotation. It builds a "Fashion Industrial Museum" for its consumers with its momentum and big scenes. It changes the mode of upstream information of traditional stores, and becomes the navigator of the 2010 "advocating consumption and happy consumption".

According to the introduction, Kim Kola has always advocated humanized care in product development, marketing and service, and has launched the first service in the industry to express "love to express delivery to the home" to help consumers warm warmth to serve the person. The warmth of Kim koala served directly to consumers, but also won good sales and reputation for Kim koala.

In addition, the return society is also a way for Kim koala to convey concern and reflect the mission of an enterprise. Whether it is a caring donation program for hope primary school or a million start-up fund scheme that will be launched in the near future to help families with social difficulties, all of them reflect Kim Kola's concern for people's livelihood and the corporate philosophy of serving the masses and giving back to society.

Five guarantees, pursuit of production, marketing and win win {page_break}

In addition to cultivating "kapok" with core competitiveness, Kim Kola's development strategy also introduces advanced marketing concepts to win the recognition and support of the broad partners. Kim koala insisted on "we only do good quality" business philosophy, "innovation as the root, people-oriented, integrity for the" as the development foundation, "casting 100 years of brand, 100% executive power, 100% satisfaction, 100% loyalty" as the development goal of enterprises. For the vast number of partners to provide quality assurance, created five guarantees and 100% investment and operation of the system of zero risk: to protect the dealer's investment and operation interests, the franchise 100% return system; to protect the brand terminal specification image, the company 100% to undertake the network decoration costs; safeguard the brand advertising promotion efforts, the company 100% to bear the provincial level above the city publicity costs; factory one-stop supply, there is no intermediate link, 100% to protect the dealer's largest profit margins and sales prospects; brand pre marketing and training 100% system support, to ensure the efficient operation of the franchisee after joining. It is precisely because of the concept of customer supremacy as the fundamental cause of long-term development of enterprises, Kim koola and customers to achieve a win-win situation, and gradually occupy the market heights, won numerous achievements.