World Expo Promotes Manual Embroidery Shoes To Go Hot

Yesterday, reporters entered the Ningbo production enterprises of the Expo licensing products, asking them to tell the story of the World Expo.

Xiangshan handmade embroidered shoes "step" into the Expo

On a pair of light blue embroidered vampers, handmade embroidered naughty Haibao is happy to surf and live. "This is a close contact between Xiangshan fishing culture and Expo elements. Our company is specially designed for the Expo."

Yesterday, Wu Kaixian, general manager of Xiangshan small garden classical Shoes Co., Ltd., said.

In the company's product showroom, there are 22 embroidered shoes, which are permeable to the Expo.

"Our company has 5 series of gifts, fashion, leisure, Shanghai impression, wedding, parenthood and so on, which have been confirmed by World Expo." Wu Kaixian said, now more than 5000 pairs of embroidered shoes produced by the company have been sold in the Expo Garden.

In addition to the unique ethnic elements, low carbon and environmentally friendly product characteristics are also important reasons for Xiangshan embroidered shoes to enter Expo Park and become a licensed product of the Expo.

For example, "for example, soles, many of them are plastic bottom, but our hand is cloth bottom, while vamp is made of brocade, antique satin, sup crepe satin and so on," he said.

Talking about the connection with the World Expo, Wu Kaixian said, as an old manufacturer of embroidered shoes, their products used to be used as footwear for Olympic ceremonial ladies. They also won gold and silver awards in the first hand embroidered shoes invitational tournament in Zhejiang province in 2009. All these departments in Shanghai and World Expo were concerned about it. They contacted the small garden on their own initiative.