Promotion Of Footwear Store Operations

No matter who leads the footwear industry, the key lies in a "fast" word, quick is the status, that is, leading, is efficiency, one day a single store can eat hundreds of double. Sales volume Let the door be crowded. Promotion, as a phased move of fast turnover of goods, is attracting more and more attention from businessmen. Some businesses will plan for more than a month ahead of time. Originality With a view to Promotion The aim of the store is to get more money, to kill competitors, to digest inventory and to protect its market position, increasing the frequency of communication with customers and improving customer loyalty.

For example, seasonal sales promotion is usually a discount or special sale, so that it can quickly digest inventory, revitalize the capital, adjust the stock structure, and make the product life cycle and sales cycle form a unified progress for the next season. New products Ready for listing.

Like the National Day Mid Autumn Festival, holiday promotion is still used by many well-known shoe brands. Promotion Practice shows that, especially the balanced development of the terminal network, the shoe brand, which is stationed in the local business circle for a long time, can effectively increase customer entry rate, try rate, turnover rate and transaction rate.

It's very important to take the first place and seize the opportunity when we sell the old special price.

Some brands use the new "special shoes" to launch a war on the most popular new products or holidays. Special sale is a form of price war. This part of the products can easily increase the rate of entering shops and increase the sales of stores. For example, a famous leather shoes brand 09, winter boots, new women's cotton special price of 248 yuan, 268 yuan, and 288 yuan, greatly impact the business of the same brand, and at the same time, it has amassed popularity and improved the sales opportunities of its positive boots in the store.

Another is to use the old special shoes to impact the market. This special promotion can well digest the bad stock and revitalize the funds. For example, when the autumn shoes were cleared this year, a single brand shop of 2nd Anniversary famous brands of leather shoes was celebrated with a total price of 50 yuan. The preferential price for men and women's single shoes was 50 yuan, 100 yuan, 120 yuan, 150 yuan, 160 yuan, 180 yuan, except for regular shoes. During the activity, the bustling business made the competitors' business sluggish.

Looking at the history of shoe sales promotion in recent years, many brands have almost the same promotion methods on May 1, national day and New Year holidays. This shows that the purpose of promotion of Wenzhou shoes is to consolidate old customers through material benefits, and to achieve the purpose of globrand.com sales or goods clearance. Several methods of comprehensive promotion can meet the needs of different customers, but the ability of sales promotion and innovation is not enough. The main performance is: no discount, gift giving, or cash sales promotion. Everyone is still competing for homogenization, imitation in disguised price cuts, so that customers question the gold content of brand value. This is far from the goal of Wenzhou shoe companies in the first tier city tree licensing, which is also an eternal topic for shoe industry promotion.

In short, the market is changing, our sales promotion means are endless. Various forms of sales promotion are also attracting consumers' attention. But I think sales promotion will be effective at the right time and at the right place, but it is essential to conduct a preliminary market research before our sales promotion. Seize the consumer, seize the popularity, seize the creativity, make customers happy to buy, and frequently go back to the shoe industry, the success of the market is more than half.