Luxury Brand TOD 'S Italy Pavilion Show Shoemaking Technology

On August 20th, following the Ferregamo, the Italy Pavilion again celebrated its popularity yesterday. Luxury goods brand TOD 'S At the scene, the TOD 'S shoemaking process is displayed for tourists. It is reported that this exhibition will last until September 2nd, and tens of thousands of visitors can enjoy the "made in Italy" produced by the top handcraftsmen in Italy. Art 。 In addition, the Italy Pavilion will also hold a lucky draw. Lucky tourists will also get a pair of TOD 'S shoes.

According to miss TOD, S public relations and marketing assistant, Miss Li told reporters that there were 3 veteran handcraftsmen who showcase the craft of shoemaking, all of which came from the Markey area, which represents Italy's ultimate handicraft. "In Markey area, we have the largest handmade shoe factory in Europe. Now visitors can see the production of these handicrafts without going abroad. The craftsmen will show the original leather cutting, hand sewing, to the final polishing and polishing process. Every production process of each single piece is the embodiment of craftsman craftsmanship, so that visitors can feel the TOD 'S. brand The concept and essence of "made in Italy". Reporters at the scene found that TOD 'S displayed the shoe classic of the classic "Doudou shoes", while a large pair of bean shoes attracted many tourists to stop by the workshop.

One of the 3 hand craftsmen interviewed by reporters said: "TOD" S chose different models of a pair of shoes to be placed on the same leather according to the characteristics of different parts of leather, and both of them were completely cut by hand. The process of making shoes is very strict, from every tip to the heel, every detail will be strictly controlled.

The handcraftsman said he showed his shoemaking skills to reporters. He first used the model to draw the layout, then cut the leather and cut holes by hand, so that he could penetrate into the sole with a few peas. After that, there were repeated sewing processes, such as sewing needles, plucking, bottoms, finalization, skin brushing and so on. "A pair of shoes must take 8 hours to complete, and now I can only show the simplest technology." He also told reporters, "even in today's increasing high-yield situation, we still insist on hand making rather than machine sewing."