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Fu Sun Home Textile: Building An International Brand

2010/8/20 11:06:00 96

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sunvim

News of the autumn and winter new products of the home textile industry came to the news that in the hundreds of new autumn and winter products released by China's home textiles, the design products with the characteristics of "Fu Shi" were favored by dealers.

Ms. Cheng Wei, director of home textile design, said that there was a phenomenon in all the new releases, that is, the ten minute dealers were in the pure new products with exclusive design features.

This shows that in the home textile market, differentiated products are the most competitive.

Today, the phenomenon of homogenization in home textile industry is serious. How to achieve differentiation is a problem that must be faced by home textile enterprises.

Speaking of the design concept of Vu family textile, Cheng Fu said that vroge is a design concept with a focus on mind, environment, sustainability, and slow adjustment of life.

In the use of materials, we should promote pure natural cotton, hemp, modal, bamboo fiber and other natural environmental protection low carbon fabrics for people's pursuit.

Low carbon

Life creates conditions.

With the improvement of consumers' aesthetic standards, they show enthusiasm for the texture, geometry and elegant fabric design of home textiles.

In the survey of two or three cities across the country, it is found that after the financial crisis, the consumer psychology of the people has undergone subtle changes: advocating nature and returning to reason.

People began to pay attention to the earth we live in, and began to pay more attention to how to live in their own lives.

thrifty

And lower carbon to make small contribution to protect our homeland.

According to the subtle changes of consumer psychology, the R & D team of the company has made adjustments in the choice of product styles to cater for the trend of natural, low carbon and naturalism. The overall style is refined, fresh and natural.

The homogeneity of domestic textile industry is still very serious, and the lack of differentiated products.

In recent years, Fu Tian home textile has adjusted its design ideas in various ways, trying to follow the route of differentiation, so that consumers can see the European style and American style when they see the product.

After the financial crisis, popular flower styles, and designers of the home textile company of Fu Tian, according to this popular element, put the floret into the design pattern this year, and make big patterns with floret.

This design method also reflects how to teach people how to use the earth's resources scientifically, so that people can pay attention to details and start from the details.

I had thought of copying other people's style before, but it was impossible to reflect the difference.

Global resources, voshi home textile R & D design team, mainly based on vosher headquarters, has design divisions in Shanghai, in Japan, in Europe and America and many other countries and regions, and employs external designers to provide draft for Voss. These foreign teams regularly provide feedback on design information, plus annual visits from designers of the Department, and conscientiously study and try to understand the psychology of the masses. See what is most suitable for Fu's day home textile products to form their own unique style. They sell well in more than 30 countries and regions, and are popular in all parts of the country. Cheng Wei, vosy's chief textile designer, introduced how to make the difference. He said that Voss should be a global brand and take advantage of Voss's advantages in foreign trade.