Zhou Shaoxiong: We Can't Stay In The Role Of Garment Makers.

　　 "2010, China Spin The garment industry is suffering from the "two-way attack", and the new pattern is about to emerge. In August 18th, Zhou Shaoxiong, chairman of the first Xiamen "unnamed big lecture hall - face to face with celebrities and celebrities" was jointly organized by the seven wolves and the television research center of Peking University. The chairman of the seven wolf industrial Limited by Share Ltd said in an interview with the international finance Daily reporter.

"At the end of last year, I had contact with some famous international management organizations, and they told me that foreign brands were entrusting them to formulate strategies for entering China. The next step is to further advance to the two or three tier market in China. Zhou Shaoxiong said that more and more international luxury brands are targeting the Chinese market.

It is understood that under the influence of the global financial crisis, the sales volume of foreign clothing brands in China has shrunk sharply, while China's consumption But the market is very strong. "This is also the main reason why some foreign brands have entered China in large numbers. In addition, the low consumption in the international market has accelerated the speed of the export of some domestic clothing brands from exports to domestic sales, which will bring new competition pressure to the original garment manufacturers which are mainly domestic sales. According to Zhou Shaoxiong analysis, domestic brands and international brands challenge the original clothing brands, and the competitive environment is becoming increasingly fierce. The brand new year of China's clothing industry begins.

In addition, it is understood that monetary policy, exchange rate The impact of the policy and the rising prices of production factors such as raw materials, fuel power, wages and so on have made the garment industry under great pressure.

Faced with the tremendous pressure of the industry development and the upcoming new development trend, Zhou Shaoxiong said that China's garment industry should not only keep its original leading edge in manufacturing competitiveness, but also make new breakthroughs in brand building, brand internationalization, product design, research and innovation, and these must be implemented in the improvement of the competitiveness of Chinese garment enterprises. "We can't stay in the role of garment makers." Zhou Shaoxiong said that as a leading enterprise in China's clothing industry, we must stand at the forefront of the industry and examine the great changes in the industry.