What Does The Chinese Garment Industry Lose "Price" And Leave Behind?

Although the financial crisis has become the past, the heat of economic recovery is not as obvious as expected. Business is becoming more and more difficult. However, this year's clothing professional exhibition has gone against the tide, showing a prosperous scene, plus "labor shortage in the Pearl River Delta",

Therefore, in the face of the new market demand, the clothing brand must be fully focused on the spirit of innovation.

Before the financial crisis, clothing was not only a major part of the fashion industry, but also a typical representative of labor-intensive industries.

Price, quality, speed and the "made in China" label have become common problems between European and American counterparts, industry organizations and governments.

At that time, despite the constant complaints, the intensity of anti-dumping investigations increased, and the entry standards continued to improve, the temptation of cheap and fine goods still could not withstand.

I remember when a colleague who helped a brand in the United States in Dongguan once confidently said, "the ebb tide, the survival of the fittest, for us, there is less noise and more opportunities."

A few days ago, when he met the man again, he heard the opposite statement. He said, "now the order is getting harder and harder, and the domestic market demand is huge. We must learn to walk on two legs."

In this way, clothing

Price, a synonym which has made Chinese garment enterprises proud, has become a "chicken ribs" in the post crisis era. It is really a shame to eat away.

A sharp contrast with the price advantage is that three years ago, the "double break" was a symbol of luxury for the garment enterprises. Now, this is obviously a "former Wang Xie Hsien Yan, flying into the common people's home".

Not only that, but a colleague from Shenzhen also admitted that nowadays, their enterprises are not only limited to the basic employment relationship of pay and work, but rather focus on designing career plans for every member of the enterprise, leading employees to grow with enterprises, consciously arranging opportunities and space for their employees to grow, and training talents and talents with a new knowledge, employment and retention mode to ensure the full and strong competitiveness and innovation of enterprises, and continuously inject vitality and motivation for healthy and sustained healthy development of enterprises and brands.

"Along with the continuous deepening of China's reform and opening up, China's market structure, international division of labor and talent structure have also undergone tremendous changes. Now on the price advantage and labor costs, we are being surpassed by countries such as Southeast Asia and India.

Then, how can enterprises keep pace with the times and how to maintain their existing advantages, innovate and pcend themselves? I believe that enterprises must set up a people-oriented development thought, and adopt a new humanized, scientific and systematic management idea, adopt a reasonable, effective and efficient hematopoietic mechanism, and create a "iron and steel the Great Wall" that will never fail for the sustainable development of enterprises themselves and brands.

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