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Chinese Brand Names Are Not "Free From Death".

2010/8/19 15:26:00 39

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In China

business environment

In many cases, it is easy for people to think of words such as "shady" and "behind the scenes trading" and so on. Among them, there are factors that cause the unfair competition of the selection itself, but there are also reasons why the judges themselves are not strong enough.

China is still in the early stage of market economy, and competition in all walks of life is fierce.

In order to get a foothold in the market, some enterprises adopt the way of "barbaric competition" to achieve the desired results.

"Brutal competition" means that enterprises violate the rules of the game and use various means to attack their opponents, and use some special means to achieve their goals, such as commercial bribery.

"Barbaric competition" may penetrate into any field, and we can not exclude the participation of "Chinese famous brand" enterprises in "barbaric competition".

Famous brand in China

Enterprises are also enterprises, and profit seeking is the nature of businessmen.

Maybe it is because of the "good reputation" of "Chinese famous brand" that the enterprise has a higher production volume than that of the enterprises in the same industry that has not won the "China famous brand". In order to ensure the supply, enterprises should use "short weight and small amount" and "shoddy" to protect the supply and earn high profits.

No enterprise is willing to dismantle signboards like this. The purpose of "brutal competition" of enterprises is to "primitive accumulation". After waiting enough reserves for their original accumulation, they will return to the regular road.

Some enterprises may have loopholes in their own management, resulting in the possibility of producing unqualified products.

For example, some enterprises empower their own "brand" to other business agents. If the authorized enterprises are irresponsible to the "famous brand", it is also the reason for the emergence of unqualified "brand names" on the market.

In the process of selecting famous brand clothes in China, it is inevitable to repeat this "

rule

Behind the rules is the many benefits and conveniences that honor brings.

According to the selection rules, all enterprises that are rated as "Chinese famous brands" can enjoy many preferential policies of tax and Product Exemption, which can directly bring unexpected benefits to enterprises. To be frank, it is money, which is one of the reasons why Chinese famous brands have repeatedly been "black list" in the past ten years.

It is because of these preferential policies that many enterprises have seen the sweetness, and some enterprises in order to comment on the famous brand, but in fact it may not be able to reach the standard of famous brand.

This will inevitably lead to the fact that China's current brand clothes are not worthy of the name.

Driven by interests, the famous Chinese famous brands will try their best to maximize their effectiveness in order to make the most of this honor. Therefore, abusing the name of "Chinese famous brand" has become an abnormal normality.

For example, we often find that if a brand's shirt gets the title of "China famous brand", the enterprise will take advantage of the "brand" to apply to all its other categories.

In most cases, consumers do not know.

This requires that after the selection of famous brands, effective systems should be supervised and restrained, and the publicity and use behaviors of enterprises should be standardized.

But now, the selection of famous brand products in China lacks such a supervision and restraint system, and subsequent management has not followed up.

The absence of supervision will cause some short-sighted enterprises to only look at the present situation and think that it will be all right to appraised the "Chinese famous brand". Creating famous brands is not easy. It is really not easy to keep the famous brand.