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The Core Of Shoe Enterprises Development: Technological Decision Pattern

2010/8/19 15:17:00 62

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August 19th, today

Shoe Market

Such a market situation, domestic

Shoe enterprises

It seems to belong to only a few leading products of the industry, while the breakout of small and medium-sized shoe enterprises is a big gap.

The reason is that some small and medium-sized shoe companies are hard to get involved in the technology domain. This shows that these shoe companies have not come out of the marsh of competition and have no strength in technological innovation. It is precisely at this time that technological breakthroughs and brand breakthroughs are the best opportunities for SMEs to break through their growth.

For small and medium-sized shoe enterprises, a key word that can not be evade is

technology

Content, technology is more attractive than appearance, let people worship, small and medium-sized shoe enterprises want to develop rapidly, must be built on the core elements of technological innovation, because technological innovation in promoting industrial progress, but also determines an industry.

brand

Competition pattern.

As we all know, shoe industry is a labor-intensive industry, but it is absolutely impossible to produce a good pair of shoes without technical participation.

Technology, as the core of individuality, can not be ignored.

The development and utilization of technology is the best embodiment of the warm and loving care for consumers on the one hand. On the other hand, it can turn it into a personality spot in the development of shoes enterprises.

According to the author's investigation, the Yalong shoe industry in Wenzhou launched the nano healthy "shoes with good heartbeat" as the good shoes, which was sought after by the market.

It is understood that the Yalong shoes industry developed deodorizing, breathing, healthy functional leather shoes and casual shoes, and has obtained 15 patents with proprietary intellectual property rights, such as utility model patents and invention patents, and become leading enterprises in the development and application of footwear technology in China.

For the developing shoe enterprises, it is a shortcut to upgrade quickly from the production and focus on the improvement of technological content.

At the same time, he was able to play a role in the progressive sports shoes board. He was playing the technology card. On the one hand, he promoted the talents, expanded the scientific research team, and improved the research and development capabilities of his own company. On the other hand, he joined hands with the Institute of sports science, the State Sports General Administration, and invested heavily in the establishment of the sports equipment product R & D center to integrate the research and development mode of the international top brands.

The strategy of "two hands" has greatly improved the quality of the product, which has also enhanced the reputation of the enterprise.

Therefore, the development of footwear enterprises in the process of growth must mold the personality of enterprises from the technological content, tap the bright spot of enterprise development, and break through from the local, whether brand building or product innovation, behind this is more powerful technical support. Only by raising the technical content is it expected to stabilize the market.