Fashion Analysts: Vanity Scale Will Be Introduced In The UK Shopping Mall

2010 Britain

In the past 5 years, Myrtle estimates that the overweight women's clothing market (more than 18 yards) has increased by 45%, reaching 3 billion 800 million in 2010, compared with the overall women's wear market by only 15%.

The size of men's clothing increased by 6% to 1 billion 900 million pounds between 2005 and 2010.

Tamara Sender, a senior fashion analyst at Min ter, said:

Obesity is increasing in Britain, which means overweight clothing.

Today, in Britain, the size of the most expensive clothing is 12 yards, 31% of women purchase this size, followed by 14 yards, and 10.1% of the British women (40% of the female population) wear 16 yards and more than 16 yards of clothing, and the population demand for clothing is growing.

But retailers seem unable to meet demand, because more than half of women wear 18 yards, and they find that there are not enough stores to supply different sizes.

In addition, of the 10 women, 4 wore 18 or more sizes. They thought that the costumes were not as fashionable as the smaller sizes.

Many of the main street retailers have not yet expanded the range of clothing, they can not meet the increasing demand for overweight clothing buyers.

With the increase in obesity, a new generation of young people, fashion conscious fashion clothing consumers, are looking for fashionable clothes for slim women.

At the same time, the problem of vanity size seems to affect consumers' shopping habits, though retailers may not like them.

But in fact, of the 10 clothing shoppers, more than 4 (44%) shoppers do not like the different sizes of clothing in different shopping malls nowadays. They are not sure of the size. 44% of shoppers insist on purchasing clothes in a few stores, because they know the sizes of these stores, and they know which sizes and styles are suitable for their size.

Although the shopping mall may introduce "vanity scale" to cater for the psychology of consumers and encourage purchases, shoppers seem to be very clear about what is happening, so doing so has the opposite effect.

Retailers need to regain the confidence of consumers in overweight clothing. On the one hand, they help consumers, on the one hand, make up the clothing policy. Only in this way can they win back the hearts of shoppers and their wallets.