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50 Enterprises In Hong Kong Build "Network"

2010/8/19 8:54:00 50

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According to the Hongkong Wen Wei Po report, with the mainland netizens breaking through the 400 million major barriers, online shopping has become a common consumption habit.

Hong Kong

The industry has begun to attach importance to this new business model, including 50 brand stores including Zhou Dafu, Giordano and burshlung. Recently, with the help of TDC, they have "built the net", opened online shops on the mainland online shopping platform Taobao, and were welcomed by mainland buyers. The first month (July) achieved a total sales volume of 110 thousand yuan (RMB).

The director of manufacturing development of the Hongkong Trade Development Council said that it was announced by the TDC.

TaoBao

After the cooperation and assistance of Hong Kong enterprises to develop online stores, the industry in Hongkong responded positively. A total of more than 100 enterprises applied for it, including not only strong listed companies, but also a relatively small number of small and medium enterprises.

The first batch of 50 enterprises that had applied for a "small knife test" in July, has achieved good results, with an average turnover of more than 2000 yuan, and the general reaction is "better than expected".

He also revealed that some of the enterprises selling "cheap and good quality" products are more famous than Zhou Dafu.

brand

The price is better than a few hundred yuan, at least between 100 and 200 yuan, the highest is only 2000 yuan.

He analyzed that it was mainly because of the high price of luxury goods such as jewellery, and consumers were worried that online shopping would be troubled by "goods not to do" and so on. They still tended to take traditional ways to buy their hearts.

In addition, the purpose of setting up shop in some large enterprises is to publicize the image. Sales are only a secondary consideration. Therefore, he expects that products with a price of more than 3000 yuan will be more difficult to get a big breakthrough through online shop mode in the short term.

He stressed that neither big enterprises nor small and medium enterprises should overlook the huge business opportunities brought by online shopping platforms.

He said that with the popularity of the Internet in the mainland, more and more mainland consumers are accustomed to shopping online. The volume of pactions has increased by more than 80% each year, reaching a record high of 250 billion yuan last year.

Last year's online shopping volume in the United States contracted 600 billion yuan, indicating that there is still a big gap between the mainland and the United States. However, the number of Internet users in the United States is far behind that of the mainland. In the future, when the number of Internet users in the mainland increases to 700 million to 800 million people, the advantages of the network covering the whole country will be doubled and highlighted, and the business opportunities will be more immeasurable.

As for cooperation with Taobao, the director of manufacturing development of TDC is optimistic that it has 190 million users in the mainland and is improving in terms of credit evaluation and payment channels. In the future, TDC will join hands with Taobao to further promote in Hongkong so as to share more business opportunities.

He believes that the industry in Hongkong is unlikely to set up another online shopping platform, because it needs to invest a lot of money and face fierce competition, coupled with the difficulty of keeping up with technical support, but it will outweigh the gains. Therefore, it is a "win-win and best" choice to work together with Taobao to open up the market.