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The Footwear Companies In The City Share The &Nbsp Of Marketing; Enhance The Cohesion Of The Footwear Industry.

2010/8/19 8:41:00 49

Embrace development, enhance core competitiveness of products, and then highlight the industrial agglomeration effect.

Yesterday, Sichuan Province

Leatherwear

The footwear association of the trade association organized Chengdu local shoe enterprises to hold a symposium in China's women's shoes city to study the advanced footwear enterprises in Chengdu.

Marketing

Pattern.

The first seminar focused on

Gram

Women's shoes.

"We can analyze the Chinese shoe industry, and we can sort out this vein: Guangzhou shoes occupy the one or two tier market of the whole country, because they have the marketing mode of the special hall of the shopping mall; Fujian sports shoes brand occupies the national market, because they have the marketing mode of leisure sports stores; Wenzhou brand occupies the two or three grade market of the country, because of the marketing mode of their brand stores (men's shoes together)."

Chengdu Keke women shoes company responsible for the analysis of loose loose pointed out that Chengdu shoe enterprises are mostly immersed in the wholesale market, the lack of a scientific marketing mode, resulting in the current Chengdu shoe enterprises do not have international.

brand

。

He revealed to reporters that he was willing to share his marketing ideas with the majority of shoe companies for deep reasons -- to make Chinese women's shoes enterprises bigger and stronger, and to enhance the cohesion between enterprises, thus forming the core competitiveness and brand influence of Chengdu women's shoes.

"Another reason is that Wuhou District attaches great importance to the development of the footwear industry, and has also enhanced our confidence in the footwear industry."

The relevant person in charge of the footwear association of Sichuan leather industry association also told reporters that in the future, more well-known footwear enterprises in Chengdu would organize more shoes enterprises to speak for themselves, thereby enhancing the cohesion of the footwear industry and improving the core competitiveness of the shoe enterprises, thus highlighting the overall strength of the "women's shoes city of China".